Title "Transactions"
Agency RPA
Editing Company Arcade Edit
Campaign Brand
Advertiser Acura
Brand Acura

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ProductSubscribers Only
Business SectorSubscribers Only
LanguageEnglish
TaglineSubscribers Only
Type Web Film
MarketSubscribers Only
Production Company M...on J...el Z...er (...) Subscribers Only
Sound Design Company ..t ..t S...d Subscribers Only
Special Effects / VFX Eight VFX
Executive Creative Director J..n H..e Subscribers Only
Associate Creative Director ..n K..g Subscribers Only
Art Director Brian Hall
Copywriter ..n K..g Subscribers Only
Director C...g Gi.....ie Subscribers Only
Agency Executive Producer Mr. Jack Epsteen
Head of Art P....ip S...er Subscribers Only

About RPA

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SVP/ECD Jason Sperling First to Use Instagram to Publish Complete Book; Discusses Attracting Apathetic and Elusive Consumers Back to Brands

Leave it to an advertising-agency creative to be the first author to publish a complete book on Instagram. Jason Sperling, SVP/ECD at advertising agency RPA, is exclusively posting his new book, Look At Me When I’m Talking To You (@lookatmebook on Instagram), a compelling discussion about winning over jaded, overstimulated consumers, one illustrated, standalone page a day on the popular social networking service. Rather than passively reading the book, Instagram facilitates a shared conversation with readers.

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