| Lukas Lindemann Rosinski agency had to promote the new Mercedes-Benz Van model, the Viano. Friedrichstrasse underground station in Berlin is one of the most frequented one in Berlin. A system has been developed to recognize the remote car keys signal to start a new film on the interactive advertising displays: the side door of a digital Viano open to let different passengers descending from the car, each time to surprise the passers-by in giving the impression that the Viano is a very big vehicle. One of the film enabled the lucky passer-by to win a journey, in real life, in a VIP Viano in Berlin.
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| Title | Key to Viano |
| Agency |
Lukas Lindemann Rosinski
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| Campaign |
Mercedes Key To Viano
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| Advertiser |
Daimler AG
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| Brand |
Mercedes-Benz Van
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| Posted | February 2012 |
| Business Sector | Subscribers Only |
| Media Type |
Interactive Outdoor Experience
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| Creative Director |
T...as H...n Subscribers Only
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| Creative Director |
M...us K...er Subscribers Only
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| Creative Director |
Be....rd L...s Subscribers Only
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| Creative Director |
A..o Li.....nn Subscribers Only
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| Director |
T...r G...e Subscribers Only
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