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TitleThe Whole Picture
Campaign Open Journalism
Advertiser Guardian Media Group
Brand The Guardian

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Date of First Broadcast/Publication Subscribers Only
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Type Print
Media Agency ..D .K Subscribers Only
Creative Director D...d Subscribers Only
Creative Team
Creative Team P...r R..d Subscribers Only
Agency Producer D...d Ka......oun Subscribers Only
Print Producer
Advertising Manager D...d P...el Subscribers Only
Advertising Manager R....rd Subscribers Only
Advertising Manager
Media Planner T..y N...le Subscribers Only
Head of Strategy J...n Subscribers Only
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Team Manager A..x Subscribers Only
Team Assistant K...e Subscribers Only
Head of Art

About Bartle Bogle Hegarty

"When the world zigs, zag"

This philosophy was born out of the first print execution we ever produced back in 1982 to launch black Levi's. It became something of a model for our own business…and how we approach Client's problems always seeking to challenge the prevailing or conventional wisdom.

The philosophy has created moments in our own history when we decided to go against the grain of our industry. We were the first agency to become financially transparent. We were the first agency to create a micro network to serve global business. We were the first agency to recognise the need for channel planning to be at the heart of all creative development so we created a discipline called Engagement planning.

Engagement planning, not to be confused with media planning, is focused on understanding the consumer journey, bringing clarity to the roles different channels play in the marketing mix, identifying how brands can be built through interaction and participation, and most importantly using disruptive channel thinking to get to bigger ideas that deliver a step change in communication effectiveness.

At BBH, we believe in one central belief; that big, enduring ideas are the key to successful communications that create value for our Clients. It was true in 1982. It is even more true today. And in an increasingly complex and competitive world, it will be truer still tomorrow. So everything we do and all our structures support that single thought.

Latest News

Tesco makes Christmas easy for customer in a new festive campaign

Retailer bases Christmas campaign on ‘little helps’ for customers 

Tesco has put helping customers at the heart of its new Christmas campaign as it seeks to make the busy festive period easier for shoppers.

In a departure from the traditional long-running Christmas TV advert, Tesco’s fully integrated festive campaign will include several TV adverts which illustrate the ‘little helps’ on offer to customers in Tesco stores throughout the Christmas season.

The adverts will again feature Ruth Jones, star of TV hits Stella & Gavin and Stacey, as Mum, Jo, star of The Armstrong & Miller Show, Ben Miller as Dad, Roger and actor, Will Close, as son, Freddie.
The first two adverts will hit TV screens on Monday 9 November and will focus on the award-winning food on offer at Tesco this Christmas, from its delicious finest* range of quality Christmas favourites, to its festive Free From range, which this year will feature a host of traditional Christmas favourites.

Later adverts in the campaign will feature Tesco’s new party food range, which is designed to help any party hosts spend more time with their guests, as well as an advert highlighting Tesco’s helpful in store colleagues who will be helping customers with their Christmas shopping throughout the festive season.

Tesco Brand Director, Michelle McEttrick said:
“Christmas is a special time of year for many of our customers, so we’ll be making sure we do all we can to help them spend more time with friends and family over the festive season. Whether that’s great customer service from colleagues in store, our delicious party food that’s been developed to allow customers to spend more time with their guests and less time in the kitchen or our award-winning Free From food range, we’ll have everything covered this Christmas.”

Tesco will be unveiling a number of festive-themed ‘little helps’ for customers in stores and as part of its wider Christmas campaign in the run-up to the big day. Last week, the retailer advertised a position for the first ever Christmas tree light untangler to help relieve some of the stress associated with the Christmas season. 

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