Title "Scrabble Block Project"
Agency Ogilvy & Mather
Campaign Scrabble Building
Advertiser Mattel, Inc.
Brand Scrabble

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Type Outdoor/Out of Home

About Ogilvy & Mather

“We sell. Or else.”

These words of David Ogilvy sound simple, but are deeply meaningful to us. David began the agency in 1948 and built Ogilvy & Mather into one of the most legendary branding companies in the world. Underpinning this is the philosophy of “divine discontent” — the simple belief that in order to be creative one must be permanently dissatisfied and always seeking to be better than good.

Our Business Model

We believe that our full range of services on a global scale are a unique strength. Earlier than others (as early as the 1980s), we diversified away from the advertising discipline alone. Our core disciplines of advertising, direct marketing, public relations and activation have therefore developed in depth as well as in breadth. Each of our disciplines is best-in-class and provides not just integrated execution (which can be superficial) but integrated thinking. The disciplines live within a tightly defined matrix “country system” with shared resources and a common P&L, but enough separation to ensure specialist excellence. Years of working together in cross-discipline teams means that we are probably the only agency in the world that integrates as a matter of habit, with real depth, wherever we operate.

Digital Dominance

We believe we are the most digital of the major networks. We have nearly 4,000 digital specialists around the world. Our point of view about digital is that it is not a silo apart or a “pure play” but something which is transforming all the disciplines in which we operate. Digital is therefore embedded at Ogilvy. We have undertaken in the last few years an aggressive plan to digitalize the agency. This manifests itself in cross-company practices, ranging from social to e-commerce, from mobile to data-driven creativity. A Digital Council in the agency is chaired by Global CEO Miles Young, and the digital agenda’s represented by our Chief Digital Officer, Brandon Berger.

Founder Culture

Finally, we have an especially strong agency culture no matter which Ogilvy office around the world you are in. The values and principles of our company were laid down by David Ogilvy when he founded the company at age 36, and his spirit imbues the company as strongly today as it did then. The critical point about their values is that they are strongly humanistic; the people who work here should be cared for, and they should behave with honesty and good manners. 

Latest News

Ogilvy & Mather continues winning streak at 47th annual Effie Awards

New York agency named most effective individual office in North America 

New York, NY, June 5, 2015 – Ogilvy & Mather was recognized with top accolades last night as both O&M North America and the New York office were recognized as the most effective agency network and individual office of the year in their respective categories. This is the third consecutive year the New York office received top honors on behalf of all creative agencies and the fourth year for the network as a whole. WPP was also recognized as the most effective holding company.

In total, the O&M network won 17 awards across categories including two Gold, nine Silver and six Bronze Effies for noteworthy work on behalf of clients such as IBM, British Airways, IHG, Nestlé, Kimberly-Clark and Caterpillar.

“This honor reinforces the fact that there is a powerful correlation between innovative creative thinking and overall effectiveness." said Colin Mitchell, Worldwide Head of Planning, Ogilvy & Mather. "By understanding what people value most at different moments in their lives, we continue to deliver the best for our clients—by creating campaigns that drive true business results.”


IBM was awarded with a total of seven Effies for work with the agency and was named the most effective brand. It was also recognized as the second most effective marketer in North America. Kimberly-Clark was recognized as the third most effective marketer in North America.

"At Ogilvy, we exist to 'Make Brands Matter,'” said Lou Aversano, CEO, Ogilvy & Mather New York. "It is through the discipline of that mission that we can deliver not just exceptionally creative work for our clients, but work that drives business results and growth. I could not be prouder of what we've accomplished at the Effies for the past three years in New York."



The awards, which recognize the most effective marketing communications cases and agencies in the United States and Canada, are based on the analysis of the North America Effie Awards finalist and winner data from the past year.

“To continue to receive such high recognition by such a prestigious award is an honor,” said John Seifert, Chairman and CEO of Ogilvy & Mather North America. “It speaks to the volume of talented individuals that live within our network and the innovative and creative efforts we’ve proven to deliver to our clients over and over again. We’re thrilled to have the opportunity to help them build their brands and are excited to share this honor with each of them.”

About Ogilvy & Mather
Ogilvy & Mather is one of the largest marketing communications companies in the world. It was named the Cannes Lions Network of the Year for three consecutive years, 2012, 2013, and 2014; and the Effies World's Most Effective Agency Network for two consecutive years, 2012 and 2013. The company is comprised of industry leading units in the following disciplines: advertising; public relations and public affairs; branding and identity; shopper and retail marketing; health care communications; direct, digital, promotion and relationship marketing; consulting, research and analytics; branded content and entertainment; and specialist communications. O&M services Fortune Global 500 companies as well as local businesses through its network of more than 500 offices in 126 countries. It is a WPP company (NASDAQ: WPPGY). For more information, visit http://www.ogilvy.com, or follow Ogilvy on Twitter at @Ogilvy and on Facebook.com/Ogilvy.

Press Contact
Kelsey Merkel
636, 11th Avenue, New York, NY 10036-2010
T: 212.966.9525
kelsey@digennaro-usa.com 

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