Title "Behind the Scenes..."
Agency McCann Erickson New York
Campaign Nature Valley Trail View
Advertiser General Mills, Inc.
Brand Nature Valley

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Business SectorSubscribers Only
Type Case Study
Production Company I....Mo Subscribers Only
Executive Creative Director A....as Da.....st Subscribers Only
Executive Creative Director Ms. Leslie Sims
Creative Director ..t B...er Subscribers Only
Creative Director J...n S....ll Subscribers Only
Chief Creative Officer Mr. Linus Karlsson
Executive Integrated Producer Ca.....ne ..e Pa.....on Subscribers Only
Senior Integrated Producer Ge....ey G...ta Subscribers Only

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