TitleBleachers
Agency
Campaign Taste the Rainbow
Advertiser Mars, Inc.
Brand Skittles

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Business SectorSubscribers Only
LanguageEnglish
TaglineSubscribers Only
Type Television
Production Company B...r F...s Subscribers Only
Editing Company Wh.....use P..t Subscribers Only
Post Production
Special Effects / VFX Fi......ers C..b Subscribers Only
Audio Post Production ..N Subscribers Only
Executive Creative Director
Associate Creative Director ..t B...e Subscribers Only
Associate Creative Director C...s Ca....ay Subscribers Only
Art Director
Chief Creative Officer E..n Pa....on Subscribers Only
Copywriter ..t B...e Subscribers Only
Director
Account Director K..e Chr......sen Subscribers Only
Account Executive Je....er M...s Subscribers Only

About DDB New York

Latest News

State Farm makes finances less scary with new social campaigns

Finances can seem a bit intimidating and boring to young adults. So to make talking about financial services a little more bearable and relevant, State Farm teamed up with DDB New York to launch a social campaign that helps young adults make ‘cents’ of their money.

The four Meme-o-nomics videos give helpful financial tips in the form of metaphorical “memes” or content that young adults are used to seeing online. The videos are unique in that they leverage familiar social and online content themes (i.e. make-up tutorials, trick shots, cats, cooking, etc.) to make State Farm’s financial information and tips easier to understand. Whether it is directly related to finances and insurance or broader life hacks, these tips and tricks help life go right. State Farm’s Meme-o-nomics videos demonstrate that the brand is here to help with solutions for all aspects of young consumers’ lives.

Each video meme is between :45 - :60 seconds and running on Facebook only. All four videos were also adapted for the Hispanic market and named Consejo-nomia (Wisdom-nomics).

Click to watch "Impossible Plays," "Makeup," "Cake," and "Cat

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