| Duval Guillaume Modem is at the origin of a strange phenomenon: a real crying house. It created curiosity, interest and press coverage in Antwerp and all around Belgium. A few days later, the house was transformed with a facelift and it started smiling. In fact, it was renovated with AXA’s renovation loan giving hope to Belgian houses that need a new look :-)
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| Title | The Weeping House |
| Agency |
Duval Guillaume
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| Campaign |
The Weeping House
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| Advertiser |
AXA
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| Brand |
Axa Renovation
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| Date of First Broadcast/Publication |
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| Business Sector | Subscribers Only |
| Media Type |
Ambient
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| Account Director |
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