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Professionals In The Industry Formerly Known As Advertising. 

Advertising won’t stop changing anytime soon. So from the beginning, we’ve formed ourselves around the above mantra. (P.I.F.K.A. if you’ll indulge us.) It’s given us the foundation we need to help lead the changes clients need in a landscape that is changing faster than any time in history. So, when the world of brands needed more content, we were already running with rapid content creation, leading Advertising Age to state, “The shop is a shining example of how to operate in a continuous content world.” It’s why, with the rise of social, we didn’t set up a silo with second-class creatives. We run it right through the middle of the agency, with top talent. It’s why, for our very first client, we built an online product before we ever did an ad campaign. They just sold for 3x the value of when we launched it. It’s why we can help brands change very quickly as well. Whether it’s the launch of a brand, a refresh, a dramatic pivot, or helping brands succeed in new media, being ambitiously versatile is part of who we are. Oh, and, what’s up with the cockamamie name? History is kinder to agencies whose founders put their names on the door than agencies that go all whackadoodle. But “Matejczyk” and “Hofherr” don’t work so well. So we went phonetic. 

Latest News

Albertsons Companies’ O Organics brand collaborates with agency MUH-TAY-ZIK | HOF-FER to create "Organic for All" campaign

Creative agency MUH-TAY-ZIK | HOF-FER launched a campaign today for Albertsons Companies’ brand O Organics called “Organic for All™,” featuring a TV spot and video across digital and pre-roll placements. Organic food is often perceived as unaffordable and out of reach for many consumers. But the "Organics for all" campaign aims to show that O Organics' USDA certified organic products are more affordable and are widely available at 2,200 stores across the U.S.

The spot gives life to the feeling of empowerment that grocery customers experience when they join the organic movement. As they proudly take their organic baby carrots, eggs, and chips among other items, shoppers mobilize in the streets in a bright shopping cart rally that illustrates how organics are no longer just for the privileged few but for all.

“Organic for All” is derived from the insight that organic foods are experiencing explosive growth in the grocery category as Americans increasingly desire to know the source of their foods. Following this movement toward organic food, the campaign raises awareness of O Organics, the largest organic brand in the US.

“We were inspired by O Organics’ mission to make a wide variety of certified organic products available to more people at better prices, and so our strategy for the work was to show the effect that a purpose-driven brand of this size can have on shoppers nationwide - that organic foods are now available to everyone,” comments Rachel Gold, Associate Director of Strategy at MUH-TAY-ZIK | HOF-FER. “Giving more people access to healthier food is actually a really amazing thing. We are really happy to pass along such a positive message.”

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