Title "Drive Alive 3D"
Agency TBWA\Hunt\Lascaris Johannesburg
Campaign Drive Alive 3D
Advertiser Drive Alive
Brand Drive Alive

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Date of First Broadcast/PublicationSubscribers Only
Business SectorSubscribers Only
LanguageEnglish
ProblemSubscribers Only
StorySubscribers Only
PhilosophySubscribers Only
ResultSubscribers Only
Type Cinema
MarketSubscribers Only
Creative / Art Direction B...n F...er Subscribers Only
Executive Creative Director M....ew B...k Subscribers Only
Executive Creative Director Mr. Damon Stapleton
Executive Creative Director A..m L....ey Subscribers Only
Creative Director J...in W...ht Subscribers Only
Copywriter Jarod Osmond
Director N..k Y...g Subscribers Only
Director ..m Al.....dri Subscribers Only
Producer Odette de Nobrega
Producer A....la B...y Subscribers Only
Agency Producer S...ra G...s Subscribers Only
Post Production Anthony Yew
Sound Designer P...r C....ll Subscribers Only

TBWA\Hunt\Lascaris Johannesburg

CHALLENGING CONVENTION

The challenge is to orchestrate a brand’s behaviour across these multiple channels and across multiple geographies. This requires a powerful and unifying idea.

This is where TBWA\’s philosophy of Challenging Convention comes into play.

Challenging Convention is not a force of destruction. It is creation, a means of developing with something dynamic to replace something static. 

It is the art of asking better questions. It is the polar opposite of assumption and prejudice, which only gets in the way of imagining new possibilities.

Unconventional ideas define the brand’s behaviour across all channels while supplying the core means for differentiation and business growth.

We believe that creativity drives progress. That is why we like to take calculated risks. 

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