TitleLady Luck
Agency
Production Company
Special Effects / VFX
Sound Design Company
Campaign Black Scratchers
Advertiser California Lottery
Brand California Lottery

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ProductSubscribers Only
Business SectorSubscribers Only
LanguageEnglish
TaglineSubscribers Only
Type Cinema
Director ..e Ar.....nes Subscribers Only
Editing Company S....ch Subscribers Only
Executive Creative Director
Creative Director J..n B...le Subscribers Only
Creative Director T..d G...t Subscribers Only
Chief Creative Officer
Account Director S...ia Pa.....ian Subscribers Only
Agency Producer Ni.....te S....er Subscribers Only
Executive Agency Producer
Account Supervisor J...t W..g Subscribers Only
Senior Art Director B...n C....ll Subscribers Only
Senior Copywriter

About David&Goliath

Latest News

Park Pictures' Christian & Patrick Get Superstitious with Numbers for the California Lottery

David & Goliath champions the power of five in quirky new ad

Park Pictures' Christian & Patrick Get Superstitious with Numbers for the California Lottery

Park Pictures directing duo Christian & Patrick take superstition to a new level in the new 60 second “Forever 5” for the California Lottery, out of David & Goliath.

The spot features a man who obsessively maneuvers every aspect of his life to revolve around the number five. He wakes each day at 5:55a.m., counts his daily actions in units of five, takes five shots of espresso in his coffee, designs a road trip around measurements of five—all because of a lottery win on the number from years ago that he continues to worship and revere. 

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