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About Bartle Bogle Hegarty

"When the world zigs, zag"

This philosophy was born out of the first print execution we ever produced back in 1982 to launch black Levi's. It became something of a model for our own business…and how we approach Client's problems always seeking to challenge the prevailing or conventional wisdom.

The philosophy has created moments in our own history when we decided to go against the grain of our industry. We were the first agency to become financially transparent. We were the first agency to create a micro network to serve global business. We were the first agency to recognise the need for channel planning to be at the heart of all creative development so we created a discipline called Engagement planning.

Engagement planning, not to be confused with media planning, is focused on understanding the consumer journey, bringing clarity to the roles different channels play in the marketing mix, identifying how brands can be built through interaction and participation, and most importantly using disruptive channel thinking to get to bigger ideas that deliver a step change in communication effectiveness.

At BBH, we believe in one central belief; that big, enduring ideas are the key to successful communications that create value for our Clients. It was true in 1982. It is even more true today. And in an increasingly complex and competitive world, it will be truer still tomorrow. So everything we do and all our structures support that single thought.

Latest News

"Home" wins BAFTA for Best British Short Film

‘I feel like I have been punched in the stomach’ Radio Times

‘A hypnotic tale of struggle’ The Independent

‘A powerful testament’ i-D

‘Heartbreaking’ Elle UK

HOME, the short film co-produced by Black Sheep Studios, BBH London’s in-house production unit, Somesuch, and DokuFest, the Kosovan film festival, was last night awarded the BAFTA for Best British Short Film.

The powerful 20-minute short film, supported by UNHCR, the UN Refugee Agency, launched in 2016 to address the refugee crisis. Starring Jack O'Connell and Holliday Grainger, HOME was shot in three countries - the UK, Kosovo and Albania.

As thousands of men, women and children attempt to get into Europe, the film sees a comfortable English family experience a life changing journey of their own. The film presents a less common route of using an entertainment format to communicate a message, rather than a traditional commercial format.

Written and directed by BAFTA-winning director, Daniel Mulloy (BABY, ANTONIO’S BREAKFAST, DAD), HOME aims to remind the viewer that refugees are just like you or I - fathers, mothers, sons and daughters – for whom the meaning of the word “home” has undergone a traumatic re-evaluation.

 

The film was funded and produced by Black Sheep Studios, Somesuch and DokuFest, with donations from Open Society Foundation-London, United Agencies in Kosovo, USAID and the film’s cast and crew, among many others. Coldplay, Dizzee Rascal and Wiley all donated music for the soundtrack.

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