Title "Shark-finning sundial"
Agency TBWA\Hunt\Lascaris Johannesburg
Campaign Shark-Finning Sundial
Advertiser The Endangered Wildlife Trust
Brand The Endangered Wildlife Trust and Sharklife Conservation Group

Want to see all the credits ? This content is only available to AdForum subscribers.

Subscribe and get unlimited access.

Be inspired by the best creative work from around the world.

Date of First Broadcast/PublicationSubscribers Only
ProductSubscribers Only
Business SectorSubscribers Only
ProblemSubscribers Only
PhilosophySubscribers Only
Type Ambient
Executive Creative Director D...n St.....on Subscribers Only
Executive Creative Director A..m L....ey Subscribers Only
Executive Creative Director Mr. Matthew Brink
Creative Director J...in W...ht Subscribers Only
Art Director J...in W...ht Subscribers Only
Copywriter Mike Vines
Production Company Producer G..g Pe......los Subscribers Only

About TBWA\Hunt\Lascaris Johannesburg

CHALLENGING CONVENTION

The challenge is to orchestrate a brand’s behaviour across these multiple channels and across multiple geographies. This requires a powerful and unifying idea.

This is where TBWA\’s philosophy of Challenging Convention comes into play.

Challenging Convention is not a force of destruction. It is creation, a means of developing with something dynamic to replace something static. 

It is the art of asking better questions. It is the polar opposite of assumption and prejudice, which only gets in the way of imagining new possibilities.

Unconventional ideas define the brand’s behaviour across all channels while supplying the core means for differentiation and business growth.

We believe that creativity drives progress. That is why we like to take calculated risks. 

Latest Ads