| Indie has re-invented the Domino’s pizza Delivery service with “sound advertising”. Domino’s scooters are all electrical and thus silent. And silence may become dangerous. Instead of creating a common vroom sound to warn the passers-by, they have created a panel of sounds linked to the handlebars motions to advertise for Domino’s like: “Humm! Tasty Domino’s Pizza…” A successful guerrilla advertising operation | |
| Title | Human Sound Engine |
| Agency | INDIE Amsterdam |
| Campaign | Safe Sound |
| Advertiser | Domino's Pizza |
| Brand | Domino's Pizza |
| Posted | April 2012 |
| Business Sector | Subscribers Only |
| Media Type | Transportation & Vehicles |
| Sound | B..t Sc.....nk Subscribers Only |
| Sound | A...n De......ren Subscribers Only |
| Sound | R...rt B...h Subscribers Only |
| Account Supervisor | A...é ..n W...e Subscribers Only |
| Account Supervisor | Ca....en ..n C..e Subscribers Only |
| Creative Team | C....en ..n B...el Subscribers Only |
| Creative Team | S...an Le.....tse Subscribers Only |
| Executive Creative Director | L..e Sc.....er Subscribers Only |
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