Title "One Giant Leap"
Agency Ogilvy & Mather
Campaign Dove Men +Care
Advertiser Unilever
Brand Dove

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Business SectorSubscribers Only
Type Print

About Ogilvy & Mather

“We sell. Or else.”

These words of David Ogilvy sound simple, but are deeply meaningful to us. David began the agency in 1948 and built Ogilvy & Mather into one of the most legendary branding companies in the world. Underpinning this is the philosophy of “divine discontent” — the simple belief that in order to be creative one must be permanently dissatisfied and always seeking to be better than good.

Our Business Model

We believe that our full range of services on a global scale are a unique strength. Earlier than others (as early as the 1980s), we diversified away from the advertising discipline alone. Our core disciplines of advertising, direct marketing, public relations and activation have therefore developed in depth as well as in breadth. Each of our disciplines is best-in-class and provides not just integrated execution (which can be superficial) but integrated thinking. The disciplines live within a tightly defined matrix “country system” with shared resources and a common P&L, but enough separation to ensure specialist excellence. Years of working together in cross-discipline teams means that we are probably the only agency in the world that integrates as a matter of habit, with real depth, wherever we operate.

Digital Dominance

We believe we are the most digital of the major networks. We have nearly 4,000 digital specialists around the world. Our point of view about digital is that it is not a silo apart or a “pure play” but something which is transforming all the disciplines in which we operate. Digital is therefore embedded at Ogilvy. We have undertaken in the last few years an aggressive plan to digitalize the agency. This manifests itself in cross-company practices, ranging from social to e-commerce, from mobile to data-driven creativity. A Digital Council in the agency is chaired by Global CEO Miles Young, and the digital agenda’s represented by our Chief Digital Officer, Brandon Berger.

Founder Culture

Finally, we have an especially strong agency culture no matter which Ogilvy office around the world you are in. The values and principles of our company were laid down by David Ogilvy when he founded the company at age 36, and his spirit imbues the company as strongly today as it did then. The critical point about their values is that they are strongly humanistic; the people who work here should be cared for, and they should behave with honesty and good manners. 

Latest News

O&M London and Sao Paolo make impact at Cannes 2015 with 4 Golds for campaigns against violence

O&M lands 7 Golds and 30 Lions  Cannes, France, 22 June 2015 - Today at the Cannes Lions Festival of Creativity 2015, Ogilvy & Mather has taken home seven Gold Lions across its global network, with four of its Gold Lions being awarded for campaigns against violence.
Ogilvy & Mather London won two Golds in the Press Lions category for its powerful 2015 initiative, ‘It Happens here’, for anti female genital mutilation (FGM) charity, 28 Too Many, which centered on ending violence against women in the form of FGM. The creative used bold imagery of six Europeannational flagsthat have been mutilated and savagely stitched back together to raise awareness that, contrary to public perception, FGM is widely practiced across Europe, with hundreds of thousands of girls currently at risk. Ogilvy & Mather São Paulo, Brasil was recognised for its ‘Security Moms’ initiative for Sport Club do Recife, winning two Gold Lions in the Promo & Activation category. The campaign addressed the issue of violence at football matches in Brazil, which has had the dubious honour of leading the world table of football-related deaths for a number of years. At the most violent game of the 2015 season in Brazil, Ogilvy São Paulo recruited some of the most violent fans’ mothers as security guards to keep the crowd under control. For the first time in years there were no reported incidents at the match.
Ogilvy Paris also won Gold in Press for its celebrated ‘Together’ initiative for Coca Cola, while INGO Stockholm was awarded Gold for ‘Bosse’s Milk’ for Lidl in Direct, and David Miami landed Gold for ‘Proud Whopper’ for Burger King in Promo & Activation. Tham Khai Meng, Worldwide Chief Creative Officer at Ogilvy & Mather, said: “Every Gold Lion is an honour, but it is particularly meaningful when the Jury recognises work that does such good in the world. We thank our courageous clients and our outstanding creative teams for their talent and humanity.” Today Ogilvy & Mather won a total of 30 Lions including: 7 Gold, 11 Silver and 12Bronze Lionsacross Press, Promo & Activation, Direct and Mobile. At Lions Health, which took place on Friday 19th and Saturday 20th June, Ogilvy & Mather also took home 4 Gold, 8 Silver and 4 Bronze Lions.

For further information please contact Sarah Owen sarah@pumpkin.uk.com / +44 (0) 7958 202 990 or Edwina Boyd-Gibbins Edwina@pumpkin.uk.com / +44 (0) 7748 982 320 

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