Title "New Diamond Shreddies Print"
Agency Ogilvy & Mather
Campaign New Diamond Shreddies
Advertiser Kraft Foods, Inc.
Brand Post

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Business SectorSubscribers Only
Type Print

About Ogilvy & Mather

“We sell. Or else.”

These words of David Ogilvy sound simple, but are deeply meaningful to us. David began the agency in 1948 and built Ogilvy & Mather into one of the most legendary branding companies in the world. Underpinning this is the philosophy of “divine discontent” — the simple belief that in order to be creative one must be permanently dissatisfied and always seeking to be better than good.

Our Business Model

We believe that our full range of services on a global scale are a unique strength. Earlier than others (as early as the 1980s), we diversified away from the advertising discipline alone. Our core disciplines of advertising, direct marketing, public relations and activation have therefore developed in depth as well as in breadth. Each of our disciplines is best-in-class and provides not just integrated execution (which can be superficial) but integrated thinking. The disciplines live within a tightly defined matrix “country system” with shared resources and a common P&L, but enough separation to ensure specialist excellence. Years of working together in cross-discipline teams means that we are probably the only agency in the world that integrates as a matter of habit, with real depth, wherever we operate.

Digital Dominance

We believe we are the most digital of the major networks. We have nearly 4,000 digital specialists around the world. Our point of view about digital is that it is not a silo apart or a “pure play” but something which is transforming all the disciplines in which we operate. Digital is therefore embedded at Ogilvy. We have undertaken in the last few years an aggressive plan to digitalize the agency. This manifests itself in cross-company practices, ranging from social to e-commerce, from mobile to data-driven creativity. A Digital Council in the agency is chaired by Global CEO Miles Young, and the digital agenda’s represented by our Chief Digital Officer, Brandon Berger.

Founder Culture

Finally, we have an especially strong agency culture no matter which Ogilvy office around the world you are in. The values and principles of our company were laid down by David Ogilvy when he founded the company at age 36, and his spirit imbues the company as strongly today as it did then. The critical point about their values is that they are strongly humanistic; the people who work here should be cared for, and they should behave with honesty and good manners. 

Latest News

Monica Lewinsky to Stand Up for the Cyberbullied at Ogilvy & Mather 2015 Cannes Lions Seminar

NEW YORK, May 11, 2015 - Public speaker, social activist and Vanity Fair contributor Monica Lewinsky is to deliver the fifth annual Ogilvy & Mather Inspire lecture at this year's Cannes Lions International Festival of Creativity on Thursday 25th June at 2.00pm. Monica will speak at a historic time, just when Cannes is introducing the "Glass Lion" award – given for work which celebrates gender equality. She will be introduced by Tham Khai Meng, Ogilvy & Mather's Worldwide Chief Creative Officer.

Monica is determined to fight the global empathy crisis currently engulfing online media. As "patient zero" of this crisis, Monica is well placed to build awareness of our dangerous compassion deficit. The media maelstrom of online harassment she encountered 17 years ago, when she was just 24, gives her a unique, fascinating insight into this controversial issue.

This landmark speech builds on Monica's two recent, high profile appearances for TED and Forbes, as well as an acclaimed article for Vanity Fair called "Shame and Survival," which broke her self-imposed silence in the media. In these media debuts, she talked candidly about how online victimisation can lead to suicidal ideation and how advertisers need to take responsibility for the role they are currently playing in creating future pop culture.

Monica will ask the industry some challenging, sometimes-uncomfortable questions about the social media environment that is emerging and that it has a hand in shaping. She will urge the audience to be a force for building a more compassionate, empathetic online society.

Ogilvy & Mather is delighted to support her courageous campaign and amplify her message, which fits with our long-standing commitment to encourage a more inclusive society. The agency urges business in particular to embrace diversity, tolerance, and compassion and reject the social shaming of individuals.

Tham Khai Meng, Worldwide Chief Creative Officer at Ogilvy & Mather, said: "Monica Lewinsky is an eloquent, courageous and highly intelligent woman as evidenced by her recent TED Talk "The Price of Shame," which has had over 5 million views to date. As the living embodiment of what can happen when a human being is dehumanised online by virtual stone throwers, she moves the important topic of cyberbullying center stage. We are proud to support Monica in her mission to stamp out online harassment. We believe businesses like ours can play an important role in getting her inspiring messages out to create a more compassionate, empathetic society."

Monica Lewinsky added: "I am honored and grateful for the opportunity that Ogilvy & Mather has given me to speak out on this issue to an extraordinary audience of those who can effect change. We need a cultural revolution on this matter. Public shaming as a blood sport has to stop, and it's time for an intervention on the Internet and in our culture."

Previous Ogilvy & Inspire speakers have included astrophysicist Dr. Neil deGrasse Tyson; philosopher and author, Alain de Botton; architect, Rem Koolhaas; and international advisor on education, Sir Kenneth Robinson.

For further information please contact Sarah Owen on +44 (0) 7958 202 990 or sarah@pumpkin.uk.com

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