TitleRabbit Foot Factory
Agency
Campaign Rabbit Foot Factory
Advertiser California Lottery
Brand Red Hot 7's Scratchers

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Date of First Broadcast/Publication Subscribers Only
Business SectorSubscribers Only
Type Television & Cinema
Production Company Su....ad Subscribers Only
Creative Director J...n K...ey Subscribers Only
Creative Director
Art Director T..d R..e P...er Subscribers Only
Chief Creative Officer D...d A...lo Subscribers Only
Copywriter
Cinematography B...n W...er Subscribers Only
Producer Da....le H...n Subscribers Only
Head of Production
Executive Producer K...n B...en Subscribers Only
Executive Agency Producer C...l L....rd Subscribers Only

About David&Goliath

Latest News

Park Pictures' Christian & Patrick Get Superstitious with Numbers for the California Lottery

David & Goliath champions the power of five in quirky new ad

Park Pictures' Christian & Patrick Get Superstitious with Numbers for the California Lottery

Park Pictures directing duo Christian & Patrick take superstition to a new level in the new 60 second “Forever 5” for the California Lottery, out of David & Goliath.

The spot features a man who obsessively maneuvers every aspect of his life to revolve around the number five. He wakes each day at 5:55a.m., counts his daily actions in units of five, takes five shots of espresso in his coffee, designs a road trip around measurements of five—all because of a lottery win on the number from years ago that he continues to worship and revere. 

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