TitleStop Texting
Campaign National Stop the Texts Day
Advertiser National Highway Traffic Safety Administration
Brand National Highway Traffic Safety Administration

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Date of First Broadcast/Publication Subscribers Only
Business SectorSubscribers Only
Type Television & Cinema
Executive Creative Director ..m H....ng Subscribers Only
Executive Creative Director L...a Ha....an Subscribers Only
Creative Director
Art Director K...e C....le Subscribers Only
Copywriter D...an Fr.....lli Subscribers Only

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Honda Launches Marketing Campaign for the All-New 2017 Ridgeline Pickup: Truck's Incredible Versatility Showcased in New "Power of Ridgeline" TV Spot

Honda today is introducing a new integrated marketing campaign to promote the completely redesigned 2017 Honda Ridgeline, now available in dealerships nationwide, featuring creative from the Academy-award nominated stop-motion artist PES, to bring to life the new Ridgeline and its many innovative features. Launching today online as a sneak peek ahead of its offical debut during the Summer Games in Rio, the multi-channel campaign is led by a new 60-second TV spot, "The Power of Ridgeline," that showcases the versatility, utility and comfort of the all-new Honda pickup truck.

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