Title "Fiat 500 Abarth 'Race'"
Agency SapientNitro North America
Campaign Fiat 500 Abarth
Advertiser Fiat
Brand Fiat

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Date of First Broadcast/PublicationSubscribers Only
ProductSubscribers Only
Business SectorSubscribers Only
LanguageEnglish
StorySubscribers Only
PhilosophySubscribers Only
ResultSubscribers Only
Type Web Film
More InformationSubscribers Only
Agency Sap......tro M...i B...h Subscribers Only
Executive Creative Director B...s St.....vic Subscribers Only
Creative Director Alejandro Mendoza
Creative Director J..e W....er Subscribers Only
Art Director A....io Ca.....ro Subscribers Only
Art Director Frank Gomez
Chief Creative Officer G...on Le.....ru Subscribers Only
Copywriter R..k A...tt Subscribers Only
Producer Mike Diaz
Account Director A..n C...ch Subscribers Only
Account Director ..m C..e Subscribers Only
Strategic Planner Sam Joseph
Editor J...er U....za Subscribers Only
Animation A..x R...s Subscribers Only
Designer Alex Marzo
Program Manager A..m L...r Subscribers Only

About SapientNitro North America


Latest News

SapientNitro’s la comunidad taps Jake Wheeler as Creative Director

Jake Wheeler joins la comunidad as Creative Director from Grey New York where he led the Volvo North America business. Jake brings with him over a decade of creative leadership in content and campaign development across both digital and traditional channels.

Prior to Grey, Jake served as CD at SapientNitro, splitting his time between Miami and Shanghai. During his tenure at SapientNitro he led key projects for Ferrari and ran the US digital business for FIAT Chrysler. He also oversaw key projects for Bacardi, Tag Heuer, and Microsoft in China.

At la comunidad Jake will report directly to CCO’s Jose and Joaquin Molla.

“I think there are incredible opportunities for a group like la comu that harnesses ideas and talent globally,” said Wheeler. “Younger audiences live in a cross-cultural reality, not just here, but around the world. We’re uniquely positioned to thrive in this area.”

About la comunidad

la comunidad, part of SapientNitro, is an innovative cross-cultural agency that has produced award-winning, engaging campaigns that consistently break boundaries. Since the agency was founded in 2001, La Comunidad has effectively used culture as a compelling narrative to build brands and bring communities together. Featured on Advertising Age’s ‘A-List” in 2013 , its “Agency to Watch” list in 2012 and named “Multicultural Agency of the Year” by Adweek in 2006, the agency has been ranked as the 13th most awarded agency in the world (Gunn Report). Headquartered in Miami, with an additional office in Buenos Aires, La Comunidad has created work for some of the world’s most recognized brands including Google, Time Warner Cable, Sauza and Hornitos Tequilas, Apple, Converse, Corona Extra, Modelo Especial and Office Max, among others. For more information, visit lacomunidad.com.

“Multicultural Agency of the Year” by Adweek in 2006, the agency has been ranked as the 13th most awarded agency in the world (Gunn Report). Headquartered in Miami, with an additional office in Buenos Aires, La Comunidad has created work for some of the world’s most recognized brands including Google, Time Warner Cable, Sauza and Hornitos Tequilas, Apple, Converse, Corona Extra, Modelo Especial and Office Max, among others. For more information, visit lacomunidad.com.

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