TitleProjectiles
Agency
Campaign Unstoppable
Advertiser Ingersoll Rand Company
Brand Trane

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About Carmichael Lynch

We are a full-service advertising agency with a history of creating powerful emotional connections to brands. In creating these connections we do more than make our clients’ brands top of mind for their target. We find soul mates for our clients’ brands.

We are able to achieve this because we don’t use a rational approach to sell a brand, but rather emotion to make people want to share ownership for that brand. Such emotional bonds can rekindle the love customers once had for a brand, attract new enthusiasts, motivate employees and reinforce existing loyalists.

Our enemy is complacency, mediocrity and the conventional. We rally against the ordinary and hold sacred the power of inspiration: to transform, to instigate, to delight, to create devotion. 

Unlike most great creative agencies, Carmichael Lynch owns and operates a sister public relations firm, Carmichael Lynch Relate, that has achieved Agency of the Year honors from PRWeek, Holmes Report and PRNews trade magazines. For many of our clients, Carmichael Lynch works hand-in-glove with Carmichael Lynch Relate, which is regarded as the undisputed champion of best practices in public relations with few PR firms winning more awards for their work nationally. 

Latest News

Subaru’s Zero Landfill Initiative Wins Best Social Campaign at Marketing Automotive Awards

Carmichael Lynch's Zero Landfill initiative for Subaru of America won Best Social Campaign at the 2017 MediaPost Marketing Automotive Awards. The Marketing Automotive Awards honor agencies and advertisers who are excelling in today’s myriad forms of communication and rewriting the handbook on automotive marketing.

As the first automotive manufacturer in the U.S. to become zero landfill, Subaru was approached by the National Park Service to help them move toward the same goal. The resulting campaign, “Who We Are Is What We Leave Behind,” is a collaboration between Subaru and the National Park Service that aims to eliminate the 100 million pounds of trash visitors leave in the parks each year and help move them closer to being zero landfill.

Carmichael Lynch recently won its third Sustained Success Effie Award in three years years for the continued long-term relationship with Subaru of America, and the Zero Landfill campaign won two Lions at the Cannes International Festival of Creativity in 2016, as well as a Jay Chiat Award for Strategic Excellence.

The awards ceremony will take place April 12 in New York. See the full list of Marketing Automotive Awards winners here. 

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