TitleHeads or Tails
Agency
Campaign A Different Journey
Advertiser Volvo
Brand Volvo

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ProductSubscribers Only
Business SectorSubscribers Only
LanguageEnglish
TaglineSubscribers Only
Type Television
Production Company F....ll F..m .B Subscribers Only
Post Production ..e C....ey ..t Subscribers Only
Sound Design Company Ljudligan
Creative Director F...p N....on Subscribers Only
Art Director J...n Eg....er Subscribers Only
Copywriter
Director t...s jo.....den Subscribers Only
Agency Producer Al.....er B....er Subscribers Only
Account Manager

About Forsman & Bodenfors

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Coop / Reclaim the everyday dinner

Coop’s new advertising concept, with new films almost every week, features Lotta Lundgren, a Swedish TV personality with a passion for food, who presents tasty, easy to cook dishes that you can prepare for a modest sum. The campaign kicked off with a film presenting Lotta’s personal crusade to help stressed parents reclaim the everyday dinner, despite the shortage of time and the lure of smartphones and tablets.

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