TitleHeads or Tails
Agency
Campaign A Different Journey
Advertiser Volvo
Brand Volvo

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LanguageEnglish
TaglineSubscribers Only
Type Television
Post Production ..e C....ey ..t Subscribers Only
Production Company F....ll F..m .B Subscribers Only
Sound Design Company Ljudligan
Creative Director F...p N....on Subscribers Only
Art Director J...n Eg....er Subscribers Only
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Director T...s Jo.....rden Subscribers Only
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Preem / Eco Run

To promote an eco-friendlier driving style, Swedish petroleum company Preem launched ”Eco Run” – a computer game that’s not about raising hell, but raising awareness. The fastest driver with the lowest CO2-emissions wins.

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