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TitleShark Attack
Agency
Campaign How to Speak Australian
Advertiser MillerCoors LLC
Brand Fosters

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Business SectorSubscribers Only
LanguageEnglish
TaglineSubscribers Only
Type Television
Agency ..c Wo.....de Subscribers Only
Production Company F...ze F...s Subscribers Only
Creative Director
Creative Director B...n Sh....da Subscribers Only
Director T..y B....tt Subscribers Only
Agency Producer

About Leo Burnett Chicago

Latest News

Lucky 21’s Rob Pritts Directs Launch Spot For Centrum Vitamints Via Leo Burnett

Agency Leo Burnett tapped Lucky 21’s Rob Pritts to direct the refreshing introduction of Centrum’s new Vitamints. In the spot, a husband is surprised by the burst of winter ushered forth with the twist of the Centrum cap of Vitamints. His wife, also covered in a fine dusting of snow, replies to his discovery with an air of knowing appreciation. Watch it here: https://vimeo.com/153165984

Casting was a balance of hair and performance; with actors – especially the husband – who could be coated with winter white and react to the surprise without being overly wacky.

“We all agreed that the tone should be more curious calm than over the top. There had to be a layer of real to the surreal premise,” explains director Rob Pritts. “Most of the spot is without dialogue, so expression is everything.” 

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