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Campaign Adios Cliches, Hola Mexico
Advertiser Hola Mexico Film Festival
Brand Hola Mexico Film Festival

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Date of First Broadcast/Publication Subscribers Only
Business SectorSubscribers Only
Type Web Film

About Alma

Anchored in the strong belief that brands –like people- have soul, we search for that intangible fiber that touches the lives of consumers creating relevant and unique business building communication ideas that bond them with brands as Soulmates. 

Latest News

Luis Miguel Messianu – 2015 ADCOLOR Legend Honoree

Luis Miguel Messianu 2015 Adcolor Legend Honoree

“There is only one standard. Excellence has no ethnicity.” – Luis Miguel Messianu, 2015 ADCOLOR Legend Honoree

The ADCOLOR Conference – the industry leader in celebrating diversity both in our work and in our workplace – named Luis Miguel Messianu, Creative Chairman, CEO and Founder of Alma DDB as one of the 2015 Legend Honorees. Together with Pam El of the NBA, he was recognized for his life’s work: over 30 years elevating the image of Hispanics in the U.S. through his creative work as well as his talent leadership.

Luis Miguel Messianu and Keith Reinhard, who presented him with the award

Keith Reinhard, Chairman Emeritus of DDB Worldwide, presented the award to Luis Miguel. “For more than 2 decades, he’s been a pioneer, helping us all to understand the specialness of Latin Americans and U.S. Hispanics, not as a niche but as a market of enormous power and potential. Over the years, he has creatively connected some of the world’s most prestigious brands with our growing Hispanic community… He’s helped us all become more multicultural.”

Alma Leadership at ADCOLOR 2015 awards

From left to right: Alvar Sunol, Isaac Mizrahi, Michelle Headley, and Liz Messianu support Luis Miguel as he receives his honor.

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