8 LIONS: A NEW RECORD FOR THE US HISPANIC MARKET AND FOR ALMA AT THE CANNES INTERNATIONAL FESTIVAL OF CREATIVITY
The Cannes International Festival of Creativity is a yearly celebration that recognizes the best in creative advertising worldwide. June 25th marked the official culmination of the festival for 2016, which reflected a historic performance for Alma. The agency won a total of 8 Lions and 18 Shortlists, establishing a new record for the multicultural industry!
Alma’s legendary run included awards and shortlists in the Radio category for clients Tobacco Free Florida (TFF) and The Clorox Company. More specifically, Alma received 3 Bronze Lions for TFF’s “Auctioneer” and 1 Bronze Lion for “Tobacco Downs,” as well as 1 Silver Lion for Clorox’s “Thanks for Nothing’s Big Bang” and 1 Bronze for “Gravity.” Additionally, the Playdoh “Shapes” campaign received 1 Silver, and “Help Kenya Not Kanye” was awarded 1 Bronze in the Promo & Activation Category.
Statistically speaking, only 8% of submissions make the Shortlist and 2.5% are awarded.
“This is an amazing achievement for our agency! It’s only possible when you have great clients who believe in taking smart creative risks, and it belongs to the awesome Alma team that makes our clients and our agency proud on a daily basis. We work for great ideas that generate results for our clients, and awards are the consequence. I couldn’t be prouder!” said Luis Miguel Messianu, Creative Chairman and CEO of Alma.
“In a world where messaging has become hyper-fragmented, where consumers are skeptical about Marketing and are inundated by heavy messaging clutter, creativity matters!” stated Isaac Mizrahi, Co-President and COO of Alma.
“Award-winning ideas can only be achieved when you have a team that believes in and fights for those ideas, and especially when on the other side, there’s a client who trusts the agency and believes that good creativity can make a difference for the brand and consequently for business. When these two things happen, the agency experiences a “momentum.” And Alma is experiencing a momentum wherein winning prizes of this caliber is just a consequence,” remarked Alvar Sunol, Co-President and Chief Creative Officer of Alma.
Creatively, Alma rose to the #1 spot on the Circulo Creativo Hispanic Agency ranking, boosting the U.S. to the 4th place in Iberoamérica.
2016 so far has been an outstanding year for the Miami-based agency, comprised of 150 employees from over 30 nationalities. A fact that has strengthened the culture and clearly has contributed to its success with such impacting pieces.
To follow Alma’s work, visit AlmaAd.com or the agency’s social accounts @AlmaAgency.