|Campaign||Adios Cliches, Hola Mexico|
|Advertiser||Hola Mexico Film Festival|
|Brand||Hola Mexico Film Festival|
|Date of First Broadcast/Publication||Subscribers Only|
|Business Sector||Subscribers Only|
|Type||Web Film / Viral|
Anchored in the strong belief that brands –like people- have soul, we search for that intangible fiber that touches the lives of consumers creating relevant and unique business building communication ideas that bond them with brands as Soulmates.