Title "Red House"
Agency Forsman & Bodenfors
Campaign Tele2 Outdoor
Advertiser Tele2
Brand Tele 2

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Business SectorSubscribers Only
Type Outdoor / Out of Home

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Åhléns / Vårmod

The fashion campaign “Vårmod” is a celebration of courage. (The name is a Swedish wordplay that turns “spring fashion” into “spring courage”.) It is about courage to try new patterns, and to brake old ones. The campaign is presented by Lea T, an international top model with an inspiring personal story that shows great strength and courage – the fight for the right to truly be yourself. Lea T was recently appointed one of the most influential women in Italian fashion by Forbes magazine. She has a transgender background and has dealt with prejudice and discrimination all her life.

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