TitleSpeed Touch
Agency
Campaign Tele2 Outdoor
Advertiser Tele2
Brand Tele 2

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Business SectorSubscribers Only
Type Outdoor/Out of Home

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Preem / Eco Run

To promote an eco-friendlier driving style, Swedish petroleum company Preem launched ”Eco Run” – a computer game that’s not about raising hell, but raising awareness. The fastest driver with the lowest CO2-emissions wins.

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