Wellness-minded consumers who strive to eat better often run into a little something called reality — jobs, kids, places to go and things to do, with little time left to prepare healthier snacks that fit their lifestyle. Now, Lorissa’s Kitchen, a brand that answers this call with responsibly raised protein snacks, brings its message home in its first fully integrated brand campaign created with agency partners Carmichael Lynch and Carmichael Lynch Relate, called “Snack more, make snacks less.”
Lorissa’s Kitchen, part of the Jack Link’s family of brands, made its debut in 2016 and prides itself on giving its customers what they have always wanted: protein snacks for healthy snacking wherever they are, without the hassle and prep time needed for measuring, preparing and packing up snacks into portable containers to take with them.
Four new television spots will air nationwide starting today. Each reprises the line, “Let’s snack more and make snacks less, people,” and shows the benefits of eating Lorissa’s Kitchen, made with 100 percent grass-fed beef, no preservatives and prep-free protein over options that require more effort, such as making peanut butter protein balls from scratch or counting out 23 almonds for a serving size. Titled “Energy Balls,” “23 Almonds,” “Nut Butter” and “Snackfesto,” the spots will run on Food Network, HGTV, Bravo, Travel Channel, Hulu and RealSimple.com.
Beyond the spots, the campaign includes a website redesign, strategic influencer partnerships, and new social creative with the resounding message that simple and health-conscious snacking doesn’t have to come at the expense of time. The campaign will also include several event activations around the country, including a partnership with Lifetime Fitness.
“As a mom, I’m always on-the-go and I struggled to find a protein snack that fit my healthy lifestyle. This struggle inspired me to create Lorissa’s Kitchen. We have a mindful approach to the food we make, only using responsibly raised proteins and ingredients that you could find in your own kitchen,” said Lorissa Link, founder of Lorissa’s Kitchen. “I’m excited to continue introducing people to our product and my personal passion to make food you and your family can feel good about.”
The brand philosophy holds that nourishing your best self should never come at a cost of living a plentiful life. The brand offers a no-compromise option when it comes to meal prep. No containers. No small compartments for portion control. No small foods. No counting almonds. Just simple, grab-and-go, wholesome snacking.
“Lorissa’s Kitchen is a brand for people who want to eat well, but don’t always have time to spend entire afternoons preparing a week’s worth of healthy things to eat.” said Gracia Pratt, marketing director for Lorissa’s Kitchen. “Our nutritious protein snacks are good-to-go, wherever they may be going,”
About Lorissa’s Kitchen™
Launched in 2016, Lorissa’s Kitchen was created for people seeking better tasting, responsibly raised protein snacks. Headquartered in Minneapolis, Minnesota, Lorissa’s Kitchen believes a passion for delicious food goes hand-in-hand with a passion for making responsible choices. Lorissa’s Kitchen offers prep-free premium protein snacks in a variety of flavors and sizes. For more information, please visit lorissaskitchen.com.
About Carmichael Lynch
Carmichael Lynch is an internationally recognized leader in creative marketing, executing fresh ideas across all channels. The agency’s client list includes numerous famous brands including Subaru, U.S. Bank, Jack Link’s Protein Snacks, Sierra Trading Post and Truvía. Carmichael Lynch Inc. is owned by the Interpublic Group of Companies Inc. (NYSE: IPG), New York. For more information, visit www.carmichaellynch.com.
About Carmichael Lynch Relate
Carmichael Lynch Relate (formerly Spong) is a full-service marketing communications firm rooted in public relations. With an evolving nature and lofty objectives, the firm builds powerful relationships between people and brands through creative ideas that give our clients the advantage. A four-time recipient of the “PR Agency of the Year” award by national trade journals PRWeek, PR News and The Holmes Report, the firm has offices in Minneapolis and New York. Carmichael Lynch Relate is a division of Carmichael Lynch Inc., which is owned by the Interpublic Group of Companies Inc. (NYSE: IPG), New York. Visit www.carmichaellynchrelate.com for more information.