Title "Toy"
Campaign Cheetah Run
Advertiser San Diego Zoo
Brand San Diego Zoo Safari Park

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Date of First Broadcast/PublicationSubscribers Only
Business SectorSubscribers Only
StorySubscribers Only
TaglineSubscribers Only
Type Television
Creative Director J...s B..y Subscribers Only
Art Director M....sa Ne....ky Subscribers Only
Copywriter Courtney Culp
Production D...is D....vo Subscribers Only
Account Director ..m Ri....ds Subscribers Only
Chief Strategic Officer Ms. Kate Bristow
Account Supervisor Z...en A...d Subscribers Only


M&C Saatchi is founded on the principle of Brutal Simplicity. Brutal Simplicity is at the heart of everything we do. From creative thinking to creative work. From how we are structured to the systems we use. Brutal Simplicity runs through the culture of every single one of our offices, all around the world.

It's easier to complicate than to simplify. Simple messages enter the brain quicker and stay there longer. Brutal Simplicity of Thought is therefore a painful necessity. 

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