Title "The Crate Escape"
Agency Fold7
Campaign That Calls For a Carlsberg
Advertiser Carlsberg Breweries
Brand Carlsberg

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Business SectorSubscribers Only
LanguageEnglish
TaglineSubscribers Only
Type Television
MarketSubscribers Only
Production Company .6 ..d Subscribers Only
Post Production M...y Subscribers Only
Sound Design Company Massive Music
Creative Director R..n N...y Subscribers Only
Creative Director J..n Y...e Subscribers Only
Copywriter Mr. Ryan Newey
Copywriter J..n Y...e Subscribers Only
Director P...r L...n Subscribers Only
Account Director Mr. Sam Balderstone
Agency Producer Sa.....nn Ho....on Subscribers Only

About Fold7

In this ‘Google-era’, consumers are empowered like never before. They just naturally expect a few things from any brand, like choice and control, and being able to find out what they want to know easily and quickly. They expect to be able to contribute their opinions, by reviewing, sharing and advising others as part of a community based on trust and experience. And we know how busy they are and how intense the competition for their attention is.

So we see the role of advertising as a persuasive doorway to invite people into the brand and we create modern ideas that these savvy consumers can connect with. Ultimately, our job is to deliver a seamless brand experience through whichever channel consumers choose to engage with brands. 

 

Latest News

Marc Nohr joins fast-growing hotshop Fold7 as CEO

Fold7 has appointed creative entrepreneur Marc Nohr as chief executive officer. The agency, based in new offices in Clerkenwell, has clients including Gumtree, Gocompare.com and Carlsberg.

With over 20 years of industry experience, Nohr brings a wealth of knowledge and expertise to his new role at Fold7. As well as winning numerous personal and agency accolades, Nohr has made a significant contribution to the wider marketing industry. He has twice been elected to the board of the IPA, chaired the DMA awards and been awarded Honorary Life Fellow of the Institute of Direct and Digital Marketing for services to training. He also had a column in the Financial Times on creativity and has lectured at professional institutes and business schools around the world.

Formerly the co-founder and managing partner of leading integrated agency Kitcatt Nohr Alexander Shaw, Nohr was named CEO of Kitcatt Nohr Digitas in 2011, when the agency was acquired by Publicis Groupe and merged with Digitas. Nohr left when the earn-out was completed in December 2013 and has since worked directly for several clients and made investments in a number of technology start-ups.

Ryan Newey, Fold7 founder and executive creative director comments: 'Marc has an amazing track record of creating success and growth and we’re delighted to bring him on board. He joins Fold7 at a very exciting time as we continue our pattern of significant year on year growth and emerge on the top pitch lists, achieving a top five ranking in the AAR’s new business conversion report.’

Marc Nohr adds: “A senior industry figure told me that Fold7 was his discovery of the year in 2014 and I can now see why: high creative standards, a collaborative and ambitious culture, great people and gorgeous offices. I look forward to helping them become a destination brand for clients and talent who share their creative ambition. In an era dominated by media fragmentation and technological innovation never have creative ideas been more important”.

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