TitleCurragh Races
Campaign Autumn Tourism Ireland Radio Campaign
Advertiser Tourism Ireland
Brand Tourism Ireland

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Business SectorSubscribers Only
Type Radio

About J. Walter Thompson London

We create pioneering solutions that build enduring brands and businesses. We believe this is possible through Capability, Collaboration, Courage and Curiosity. We have lots on offer. There is nothing we can't do. 

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J. Walter Thompson London shows how little things can make a big difference in latest HSBC ad

J. Walter Thompson Londonhas created a touching, feel-good ad for HSBC celebrating how little things can make a big difference. Demonstrating the small but powerful features of HSBC’s digital current accounts such as Fast Balance and Touch ID.

Called “super rare” the TVC tells the story of a football obsessed young girl who is desperately trying to find the last sticker in her football sticker collection – the wonderfully haired Zumo. After falling foul of a mean boy, bad luck and extortionate sell-on costs her mum gives her the surprise of her life – making her the envy of the playground. 

The OOH, DOOH and Print uses the highly distinctive and extremely popular #combophotos by Stephen Mcmennamy to deliver the Big Little Things strategy in modern interesting way.

The 60-second version broke on Sunday 21st with the 30-second cut breaking tonight.

Russell Ramsey, Executive Creative Director, J. Walter Thompson London, said: “Little things really can make all the difference sometimes – especially if it’s important to someone who’s important to you. This work really emphasises how big an effect doing something little can have.”

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