R/GA is the agency for the digital age. We believe that the marketing industry is undergoing a fundamental transformation resulting from the unprecedented velocity of technology that is changing the lives of customers globally. These changes are creating enormous challenges for marketers - from the erosion of the mass market to the ascendance of consumer control - as well as enormous opportunities for brands: better efficiencies and targeting, increased opportunities to build meaningful relationships with customers, entirely new forms of engagement. R/GA is a new model for an agency in the age of technological change and consumer control. The old paradigms of perceptual-based marketing delivered via outbound messages in a media-driven environment are yielding to a new paradigm of creating transformational customer experiences that are accessed through inbound, on-demand channels. R/GA helps clients transform their brands through these breakthrough customer experiences.
Feb. 4, 2015--By Patrick Coffee
The One Club, an ad industry institution best known for honoring old white people since 1961, inducted five more agency veterans into its Creative Hall of Fame last Friday — and we have the pictures.
Readers will be most interested to know that inductees included R/GA founder/chairman/CEO Bob Greenberg. Here he is at Friday’s ceremony accepting the award from CCO Nick Law (all pics via Ric Callaher courtesy of The One Club):
The org’s writeup praises Greenberg as “a pioneer in the advertising and communications industry for nearly four decades,” noting R/GA’s digital-first work for such clients as Nike and Beats.
Keep reading on Agency Spy.