| Even if people are generally aware of climate change critical issue, they don’t take action because it doesn’t hit close to their home. That’s why Friends of Earth and JWT Hong Kong have decided to make people “experience” it. Instead of movie trailers, in a movie theater, people have been confronted to sound of flooding and water level rising all around them projected on the wall. Then, balloon sharks and fishes have been swimming around them. It end with a message to invite people to consume low carbon products
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| Title | Drown The World |
| Agency |
J. Walter Thompson Hong Kong
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| Campaign |
Drown The World
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| Advertiser |
Friends Of The Earth
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| Brand |
Friends of the Earth
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| Posted | August 2012 |
| Business Sector | Subscribers Only |
| Media Type |
Ambient
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| Art Director |
C...ry W..g Subscribers Only
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| Creative Director |
C...ry W..g Subscribers Only
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| Creative Director |
B....ra .u Subscribers Only
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| Creative Director |
s..g sy.....er Subscribers Only
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| Art Director |
J...n ..m Subscribers Only
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| Copywriter |
B....ra .u Subscribers Only
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| Agency Producer |
A....ny L...g Subscribers Only
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