Title "Friends"
Agency Deutsch
Editing Company Cutters
Special Effects / VFX Methodstudios
Campaign Make Us Part of Your Family
Advertiser California Milk Processor Board
Brand Real California Milk

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Date of First Broadcast/PublicationSubscribers Only
Business SectorSubscribers Only
TaglineSubscribers Only
Type Television
MarketSubscribers Only
Production Company ..er c....nt Subscribers Only
Post Production C....ny . Subscribers Only
Audio Post Production Lime Studios
Creative Director J..f B...in Subscribers Only
Creative Director S...t Hi....er Subscribers Only
Group Creative Director Ms. Karen Costello
Chief Creative Officer M..k H...er Subscribers Only
Director F..d S...ge Subscribers Only
Senior Copywriter Ms. Melissa Langston-Wood
Senior Art Director S..a O...ey Subscribers Only
Senior Agency Producer D..e St.....son Subscribers Only

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Krylon. Make it Yours—psssst psssst

Getting an idea made is a journey. Just because you came up with something cool does NOT mean it’s going to be made. Your creative director might hate it. The client might hate it. Plus, it might just be a bad idea. But—when it works out, it feels great.

For example, Frank Cartagena and Sam Shepherd had an offbeat idea for Krylon spray paint.

“Buy something at a yard sale, paint it and sell it back—weird, right?” Yes, weird. And it could be funny.

So what did we do? We wrote a script that showed that. Simple as possible.

But we had a vision and we knew what we wanted the commercials to look like.

First things first, sell the idea through. Check.

Second, get the director we want: Harold Einstein. Check.

Success on both! Now film this thing in LA!

That’s probably the fastest commercial-production talk ever, but it all worked. We had a weird little idea, we had a vision. Added in an unexpected jingle, we sold it through and now we have some Krylon spots for you to check out.


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