At the occasion of Quebec City Magic Festival, LG2 agency has created an outdoor digital campaign where people could experience magic. Indeed the digital screens were situated along a street and linked to cameras. So people could imagine being filmed. But two screens were rigged and some of the passers-by seem to have disappeared. It helped to attract people and create curiosity among the event. | |
Title | The Disappearance |
Agency | lg2 |
Campaign | Quebec City Magic Festival |
Advertiser | Quebec City Magic Festival |
Brand | Quebec City Magic Festival |
Date of First Broadcast/Publication | Subscribers Only |
Business Sector | Subscribers Only |
Media Type | Outdoor/Out of Home |
Illustrator | D...d B...in Subscribers Only |
Producer | D....ik Be....eu Subscribers Only |
Director | D...d P...in Subscribers Only |
Production Company | N..a F...s Subscribers Only |
Agency Producer | J...e Pi....te Subscribers Only |
Account Manager | ..e B....er Subscribers Only |
Account Manager | S...ie L....ur Subscribers Only |
Art Director | V....nt B....rd Subscribers Only |
Copywriter | ..c D....lt Subscribers Only |
Copywriter | An......Anne H...é Subscribers Only |
Copywriter | N....as Bo....rt Subscribers Only |
Creative Director | ..c D....lt Subscribers Only |