For the second consecutive year, iCrossing, a global digital marketing company, has been named as a “Leader” in Gartner, Inc.’s newly published “Magic Quadrant for Global Digital Marketing Agencies” report (1). The report evaluated 20 digital agencies based on 15 different criteria, including marketing execution, customer experience, offering (product) strategy and innovation, among others.
“We believe being recognized by Gartner as a Leader for the second year in a row affirms iCrossing’s standing as a top digital agency that delivers creative and effective marketing solutions for brands,” said Brian Powley, global president of iCrossing. “Our expertise across the digital landscape, including our commitment to technology, content and innovation is why we are consistently recognized as a leader amongst our peers.”
The report describes the qualities of the agencies named “Leaders,” saying, “Leaders in this market have a broad representation of all competencies, most notably their strategic services (whereby they also provide business strategy and digital business transformation skills.) Leaders also help today’s CMO develop digital marketing platforms for the future, versus one-off engagements that are more proof-of-concept-oriented.”
“Our clients look to us to help them navigate the rapidly changing digital world,” continued Powley. “Whether that is developing a media plan that leverages audience data in more effective ways or offering clients first-to-market technology solutions such as our SearchAi and ResponsiveAi tools, we provide our clients a competitive advantage by employing next-generation technologies and methodologies.”
iCrossing was named a “Leader” alongside AKQA, IBM Interactive, Isobar, R/GA, Razorfish and SapientNitro.
The full “Magic Quadrant for Global Digital Marketing Agencies” report can be read here. Gartner is also hosting two webinars for its clients on Wednesday, January 28 at 10:00 a.m. EST and 1:00 p.m. EST to discuss the finding of the report. More information on the webinars can be found at http://icrsng.com/1AMBe9I.
Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner's research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.
(1) Gartner, Inc., “Magic Quadrant for Global Digital Marketing Agencies”, Richard Fouts, Andrew Frank, Martin Kihn and Jennifer Polk, December 16, 2014