TitleAbsentminded You
Agency
Production Company
Editing Company
Telecine
Campaign It Starts With You
Advertiser American Honda Motor Co., Inc.
Brand Honda

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Date of First Broadcast/Publication Subscribers Only
ProductSubscribers Only
Business SectorSubscribers Only
LanguageEnglish
TaglineSubscribers Only
Type Television
Graphics E....ic Subscribers Only
Creative Director ..n Pa......ros Subscribers Only
Creative Director
Associate Creative Director P...in An....on Subscribers Only
Associate Creative Director H...rt Bi.....ham Subscribers Only
Art Director
Group Creative Director J...n Sp....ng Subscribers Only
Chief Creative Officer ..e Ba.....li Subscribers Only
Copywriter
Copywriter ..n Pa......ros Subscribers Only
Director S...y W..l Subscribers Only
Director of Photography
Line Producer M..y Li.....ton Subscribers Only
Agency Producer I....ra C....er Subscribers Only
Executive Agency Producer
Editor M..t C...se Subscribers Only
Editor ..m H....od Subscribers Only
Telecine
Music P....me G...us Subscribers Only

About RPA

Latest News

Ad Campaign for the Honda Ridgeline Amusingly Unites Truck Features with Unlikely Characteristics

An integrated national advertising campaign for the Honda Ridgeline began Sept. 29. The strategy developed by Honda's long-standing agency of record, RPA, creates a distinct image and personality for the Ridgeline and continues to raise awareness for the truck. Humorous spots differentiate Ridgeline within the category to promote its unique and innovative qualities.

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