|Title||"Koc Group Pitch"|
|Campaign||Koc Group Pitch|
|Brand||Koc Group Media|
|Business Sector||Subscribers Only|
Innovation drives our belief that everything begins and ends in media. We’ve raised the bar with data management, creating CORE a first of its kind user-centric and open source data-driven marketing intelligence platform and are at the forefront of adaptive marketing, helping Nike to deliver 21,000 personalised ads in just three days to take over the Olympics.
Scale is our USP. We are a global network by design and we epitomise the intelligent application of scale. Not just because we were the first agency purpose-built as a global media management company and we are underpinned by GroupM, but also because our people are in every market around the world, understand every culture to which your consumers belong and can act as a single network with local knowledge.
Sharing is in our DNA (and indeed our name). Our unique integrated structure across 113 offices in 82 countries - focusing around our clients and innovation - delivers both strategic and trading excellence. Our people and our attitude are our key advantage. It enables us to see things happening on a global stage that others cannot. If you can see it, you can adapt. If you don’t see it, you can’t. We foster a spirit of original thinking and collaboration across every aspect of our business which simply means we can see global trends others cannot.
Challenged by MoMA to find a way to find a way to reach international travellers before they get to New York, Mindshare has facilitated a deal between the museum and the airline that sees the museum provide video content to the airline, with the airline becoming a corporate member of the museum.
The first output is a thirty minute program created from MoMA content that will be aired on the culture channel of the in-flight entertainment systems on Lufthansa planes. Narrated by David Rockefeller Jr., who is a trustee of the museum, the videos will also be accompanied a sixty second ad for MoMA that will also be shown on Lufthansa flights, serving as an invitation to passengers to visit the museum while they are visiting New York City.
See full story on New York Times Media Decoder blog here.