Risqué campaign continues drive to encourage the public
to travel by train rather than plane or car
Virgin Trains is launching a new campaign in a bid to get more people out of cars and planes and
onto their east coast trains. The campaign encourages the public to swap the inconveniences of
domestic air travel (e.g. check-in, luggage allowance, lack of connectivity, and landing far from city
centres), and road use (e.g. traffic jams, road works) for the ease and style of Virgin Trains.
Two sixty second campaign films, which will be shown on Facebook and across AOL’s ad serving
platforms, feature couples engaged in ambiguous discussions which could be interpreted as an open
exchange about their sex lives. In fact, the couples are comparing their negative experiences
travelling by road and air with an altogether more relaxing journey on Virgin Trains.
The campaign runs alongside Virgin Trains’ ‘Plane Relief’ offer, where flyers between London and
Scotland are able to take advantage of first and standard class discounts on the east coast route.
Standard class tickets begin at £15 each way and First Class tickets at £30 each way*. Twenty
thousand discount codes are up for grabs to entice the public to take advantage of the near half-
hourly service connecting the centre of London with the heart of Edinburgh, and other destinations
in Scotland on Virgin Trains’ east coast route. Visit www.virgintrainseastcoast.com/planerelief for
David Horne, Managing Director at Virgin Trains on the east coast, said: “At Virgin Trains we like to
do things a little differently, so we’ve decided to highlight the fantastic experiences we offer
customers compared to road and air travel in an entertaining, playful way. With free on-board Wi-Fi,
free movies, TV episodes, magazines and games on Beam, our new on-board entertainment service,
delicious food from our revamped menus, refurbished trains, increased rail connectivity between
the English and Scottish capitals, and frequent services to the heart of cities along the east coast,
we’re hoping that our tongue in cheek approach will encourage even more people to hop onboard!”