TitleEuro 2012 Promo
Production Company
Campaign Join the Party
Advertiser Diageo
Brand Captain Morgan

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Business SectorSubscribers Only
TaglineSubscribers Only
Type Web Film

About TMW Unlimited

The agency’s key focus is CREATING CUSTOMER VALUE. Specifically, our business is about increasing the value of yours. We concentrate on your customers, helping you acquire the right ones, analysing the way they buy from you and understanding their full potential. Creating strategies to help change behaviour to maximise that potential. This is demonstrated in the work we do for British Airways' Executive Club, the relationship marketing programmes for Diageo’s Guinness and Smirnoff brands, relationship programmes for Unilever's Flora Pro-Activ and Comfort Pure brands and the Tesco Clubcard programme.
To facilitate this, we have developed a unique approach which integrates strategic planning, data and online consultancy supported by highly effective creative across multi-media channels.

Latest News

Virgin Trains launches cheeky campaign to demonstrate why taking the train is a far better ride

Risqué campaign continues drive to encourage the public

to travel by train rather than plane or car

Virgin Trains is launching a new campaign in a bid to get more people out of cars and planes and

onto their east coast trains. The campaign encourages the public to swap the inconveniences of

domestic air travel (e.g. check-in, luggage allowance, lack of connectivity, and landing far from city

centres), and road use (e.g. traffic jams, road works) for the ease and style of Virgin Trains.

Two sixty second campaign films, which will be shown on Facebook and across AOL’s ad serving

platforms, feature couples engaged in ambiguous discussions which could be interpreted as an open

exchange about their sex lives. In fact, the couples are comparing their negative experiences

travelling by road and air with an altogether more relaxing journey on Virgin Trains.

The campaign runs alongside Virgin Trains’ ‘Plane Relief’ offer, where flyers between London and

Scotland are able to take advantage of first and standard class discounts on the east coast route.

Standard class tickets begin at £15 each way and First Class tickets at £30 each way*. Twenty

thousand discount codes are up for grabs to entice the public to take advantage of the near half-

hourly service connecting the centre of London with the heart of Edinburgh, and other destinations

in Scotland on Virgin Trains’ east coast route. Visit www.virgintrainseastcoast.com/planerelief for

more information.

David Horne, Managing Director at Virgin Trains on the east coast, said: “At Virgin Trains we like to

do things a little differently, so we’ve decided to highlight the fantastic experiences we offer

customers compared to road and air travel in an entertaining, playful way. With free on-board Wi-Fi,

free movies, TV episodes, magazines and games on Beam, our new on-board entertainment service,

delicious food from our revamped menus, refurbished trains, increased rail connectivity between

the English and Scottish capitals, and frequent services to the heart of cities along the east coast,

we’re hoping that our tongue in cheek approach will encourage even more people to hop onboard!” 

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