TitleEuro 2012 Promo
Agency
Production Company
Campaign Join the Party
Advertiser Diageo
Brand Captain Morgan

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ProductSubscribers Only
Business SectorSubscribers Only
LanguageEnglish
TaglineSubscribers Only
Type Web Film

About TMW Unlimited

The agency’s key focus is CREATING CUSTOMER VALUE. Specifically, our business is about increasing the value of yours. We concentrate on your customers, helping you acquire the right ones, analysing the way they buy from you and understanding their full potential. Creating strategies to help change behaviour to maximise that potential. This is demonstrated in the work we do for British Airways' Executive Club, the relationship marketing programmes for Diageo’s Guinness and Smirnoff brands, relationship programmes for Unilever's Flora Pro-Activ and Comfort Pure brands and the Tesco Clubcard programme.
To facilitate this, we have developed a unique approach which integrates strategic planning, data and online consultancy supported by highly effective creative across multi-media channels.

Latest News

TMW Unlimited creates Valentine's Day campaign for Dogs Trust about the love of scooping poop

TMW Unlimited has created a new viral campaign for the Dogs Trust reminding dog owners that loving your pet means loving scooping their poop too – just in time for Valentine's Day.

The Big Scoop Campaign features a minute long film showing the love story between one man and his dog.

Created as a pastiche of black-and-white romantic French films, the ad sees the pair go on long romantic walks together, having a bite to eat, watching the sunset and generally enjoying being in each other's company. It ends with the responsible owner showing his biggest declaration of love for his dog: scooping up his poop and putting it in a bin.

The ad will run across social media platforms and across the charity's partners and interested parties platforms, such as Keep Britain Tidy, local authorities and vets.

Lee Paris at Dogs Trust, said: “We always advocate dog owners taking full responsibility for their pets' poop, but Valentine's Day is a perfect time to send a friendly reminder to people that loving your animal means loving cleaning up after them, too.”

Brittony Collins at TMW Unlimited, said: “This light-hearted film is meant to be a tongue-in-cheek reminder that picking up after your dog is integral to being a responsible owner. But it's important to make this kind of message fun and not feel like a lecture.”

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