Borjomi is a mineral water exported in around 40 countries which has an old history and which is born from very deep springs in the Georgian mountains. It wanted to differentiate itself in a very competitive market. Ogilvy Ukraine has decided to use this difference to create a website where the visitor can dive into the depths of Earth to reach Borjomi’s source. But he has to scroll down during 8.000 m. The steps and results can be shared through social networks. This website finally inspired people to create web films to show how they hijacked the system to reach the source. This branded content has contributed to give more visibility to the brand
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Title | The Deepest Site |
Agency |
Ogilvy & Mather Ukraine
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Campaign |
The World's Deepest Site
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Advertiser |
IDS Borjomi
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Brand |
Borjomi
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Posted | October 2012 |
Business Sector | Subscribers Only |
Media Type |
Web Film
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More Information | Subscribers Only |
Production Company |
Po....ve Pi....es Subscribers Only
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Production Company |
..X D....al Subscribers Only
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Production Company |
Um....la Subscribers Only
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Producer |
V...or Fi....ov Subscribers Only
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Account Manager |
V...or I...ov Subscribers Only
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Account Manager |
Z....na Ka....ak Subscribers Only
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N..a Va......nko Subscribers Only
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Account Manager |
M...in A...s Subscribers Only
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Agency Producer |
I...a P...l Subscribers Only
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Art Director |
D..a L....ev Subscribers Only
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Art Director |
T...s Dze......kii Subscribers Only
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Copywriter |
Ev....ya Dz.....ko Subscribers Only
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Creative Director |
W..l R..t Subscribers Only
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Creative Director |
Al.....ra Dor......ova Subscribers Only
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