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TitleRelaxed Trainer
Agency
Production Company
Sound
Campaign Shorthaul Campaign
Advertiser British Airways
Brand British Airways

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Business SectorSubscribers Only
TaglineSubscribers Only
Type Television & Cinema
Post Production ..e M..l .A Subscribers Only
Creative Director H...sh P....ll Subscribers Only
Creative Director
Director S..a D...op Subscribers Only
Director of Photography S...n Ch....ir Subscribers Only
Producer
Agency Producer Mi....le Ke....ck Subscribers Only
Agency Producer N....ie P...sh Subscribers Only
Editor
Editing Company W...e H...e Subscribers Only
Photographer ..m Ar.....ng Subscribers Only
Typographer
Print Producer H...n Jo....on Subscribers Only
Print Producer A...ea K...on Subscribers Only
Other
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Other K..r M...er Subscribers Only

About Bartle Bogle Hegarty

"When the world zigs, zag"

This philosophy was born out of the first print execution we ever produced back in 1982 to launch black Levi's. It became something of a model for our own business…and how we approach Client's problems always seeking to challenge the prevailing or conventional wisdom.

The philosophy has created moments in our own history when we decided to go against the grain of our industry. We were the first agency to become financially transparent. We were the first agency to create a micro network to serve global business. We were the first agency to recognise the need for channel planning to be at the heart of all creative development so we created a discipline called Engagement planning.

Engagement planning, not to be confused with media planning, is focused on understanding the consumer journey, bringing clarity to the roles different channels play in the marketing mix, identifying how brands can be built through interaction and participation, and most importantly using disruptive channel thinking to get to bigger ideas that deliver a step change in communication effectiveness.

At BBH, we believe in one central belief; that big, enduring ideas are the key to successful communications that create value for our Clients. It was true in 1982. It is even more true today. And in an increasingly complex and competitive world, it will be truer still tomorrow. So everything we do and all our structures support that single thought.

Latest News

Kids own the remote in new Virgin Media TV campaign

Multi-million pound campaign kick-starts an autumn of Virgin TV 

 

Today Virgin Media unveils its latest brand campaign which sees the company shift its focus to Virgin TV.  The campaign, which runs to the end of this year, marks a major programme of updates and changes to the Virgin TV service.

 

The campaign, called “Masters of Entertainment”, is spearheaded by a new TV ad, which will go live with a 60” spot in The X Factor on ITV on Saturday 10th of September and The Last Leg – Paralympics Special on Channel 4. 

 

The creative concept of the campaign is based on the insight that the TV landscape has become increasingly complicated.  With a myriad of controls, programmes and ways to watch TV, parents finding that their children are more easily able to access content and navigate technology than they are. 

 

In this fantastical world, the ad features six children, each boasting of the different ways they can work the TV; from which remote controls which box; to connecting the laptop to the TV; to finding a missed episodes across multiple channels as their parents get increasingly frustrated. They are the Masters of Entertainment - not the parents. The new campaign has been shot to deliver an epic, cinematic feel.

 

The core message is revealed at the end – that it’s time to simplify TV with Virgin Media. Bringing the TV you love, brilliantly brought together by Virgin TV.

 

Kerris Bright, Chief Marketing Officer at Virgin Media, said: “This campaign is the start of a major investment in building Virgin TV. These days, the telly we love is hiding all over the place.  The shows we want to watch are no longer just on live TV – they’re on a range of services, like Catch Up, On Demand or services like Netflix.  There is more to choose from, but you have to look harder to find the TV you love.

 

“That is where we come in.  We bring the best bits of the TV world together, no matter who made them.  The TV you love, the way you want it, brilliantly brought together by Virgin TV.”

 

Later in the campaign, additional 20” spots will go live illustrating specific product benefit messages around Virgin TV.  The first one of these will highlight ‘smart search’ on TiVo. It requires only the first letter of the programme title and the box does the rest to find the shows you love, whether they are on linear TV, on demand or OTT streaming services such as Netflix.

 

The new marketing campaign was created by BBH, with media planning handled by Manning Gottlieb OMD, and will also run in cinema, VOD, Display, Mobile, Social, Search and OOH.  It was directed by Traktor.  The TV campaign has been planned around family-programming in line with the creative and target audience.

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