| Baldwin& Burt’s Bee have created a two-step billboard to show the incredible effect of their new hydration product. How does it work. The billboard is set up with coupons showing a dry a flaky skin face. Time after time, people and passers-by (curious and attracted by an incentive message) remove the discount coupons to make finally appear a new face with a perfect skin. | |
| Title | A Natural Before After |
| Agency | Baldwin& |
| Campaign | A Natural Before After |
| Advertiser | Burt's Bees, Inc. |
| Brand | Burt's Bees |
| Date of First Broadcast/Publication | Subscribers Only |
| Business Sector | Subscribers Only |
| Story | Subscribers Only |
| Media Type | Poster |
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