Title "Sh-Boom"
Agency TBWA\Hunt\Lascaris Johannesburg
Campaign Moving Forward
Advertiser Standard Bank of South Africa
Brand Standard Bank

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Date of First Broadcast/PublicationSubscribers Only
Business SectorSubscribers Only
StorySubscribers Only
TaglineSubscribers Only
Type Television
SoundtrackSubscribers Only
Production Company ..g F...s Subscribers Only
Post Production B...k G...er Subscribers Only
Executive Creative Director Mr. Matthew Brink
Executive Creative Director A..m L....ey Subscribers Only
Creative Director J...in W...ht Subscribers Only
Art Director Ms. Jade Manning
Chief Creative Officer J..n H..t Subscribers Only
Copywriter V....nt O...nd Subscribers Only
Director Mr. Kim Geldenhuys
Director of Photography T....hy P..e Subscribers Only
Producer L..a W...on Subscribers Only
Executive Producer Ms. Kerry Hosford
Executive Producer C...n H...rd Subscribers Only
Account Director Ge.....ve H...er Subscribers Only
Strategic Planner Keitumetse Matshitse
Strategic Planning Director M....ka Oo.....zen Subscribers Only
Agency Executive Producer S...ra G...s Subscribers Only
Business Director Ms. Bridget Langley
Editor K...s L...s Subscribers Only
Special Effects / VFX M...o R...so .e B....sa Subscribers Only
Audio Engineer Mr. Lorens Persson
Music Composer R...rt Sc....der Subscribers Only

TBWA\Hunt\Lascaris Johannesburg

CHALLENGING CONVENTION

The challenge is to orchestrate a brand’s behaviour across these multiple channels and across multiple geographies. This requires a powerful and unifying idea.

This is where TBWA\’s philosophy of Challenging Convention comes into play.

Challenging Convention is not a force of destruction. It is creation, a means of developing with something dynamic to replace something static. 

It is the art of asking better questions. It is the polar opposite of assumption and prejudice, which only gets in the way of imagining new possibilities.

Unconventional ideas define the brand’s behaviour across all channels while supplying the core means for differentiation and business growth.

We believe that creativity drives progress. That is why we like to take calculated risks. 

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