|Advertiser||Standard Bank of South Africa|
|Date of First Broadcast/Publication||Subscribers Only|
|Business Sector||Subscribers Only|
|Production Company||..g F...s Subscribers Only|
|Post Production||Bl......ger Subscribers Only|
|Executive Creative Director||Mr. Matthew Brink|
|Executive Creative Director||A..m L....ey Subscribers Only|
|Creative Director||J...in W...ht Subscribers Only|
|Art Director||Ms. Jade Manning|
|Chief Creative Officer||J..n H..t Subscribers Only|
|Copywriter||V....nt O...nd Subscribers Only|
|Director||Mr. Kim Geldenhuys|
|Director of Photography||T....hy P..e Subscribers Only|
|Producer||L..a W...on Subscribers Only|
|Executive Producer||Ms. Kerry Hosford|
|Executive Producer||C...n H...rd Subscribers Only|
|Account Director||Ge.....ve H...er Subscribers Only|
|Strategic Planner||Keitumetse Matshitse|
|Strategic Planning Director||M....ka Oo.....zen Subscribers Only|
|Executive Agency Producer||S...ra G...s Subscribers Only|
|Business Director||Ms. Bridget Langley|
|Editor||K...s L...s Subscribers Only|
|Special Effects / VFX||M...o R...sa .e B....sa Subscribers Only|
|Audio Engineer||Mr. Lorens Persson|
|Music Composer||R...rt Sc....der Subscribers Only|
The challenge is to orchestrate a brand’s behaviour across these multiple channels and across multiple geographies. This requires a powerful and unifying idea.
This is where TBWA\’s philosophy of Challenging Convention comes into play.
Challenging Convention is not a force of destruction. It is creation, a means of developing with something dynamic to replace something static.
It is the art of asking better questions. It is the polar opposite of assumption and prejudice, which only gets in the way of imagining new possibilities.
Unconventional ideas define the brand’s behaviour across all channels while supplying the core means for differentiation and business growth.
We believe that creativity drives progress. That is why we like to take calculated risks.