TitleGiving More This Christmas
Production Company
Editing Company
Sound Design Company
Campaign Christmas 2012
Advertiser Waitrose
Brand Waitrose

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Type Television
Post Production ..e M..l L...on Subscribers Only
Creative Director ..n H....ns Subscribers Only
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Creative Team R..l He.....ez Subscribers Only
Director R....rd J..g Subscribers Only
Agency Producer

About Bartle Bogle Hegarty

"When the world zigs, zag"

This philosophy was born out of the first print execution we ever produced back in 1982 to launch black Levi's. It became something of a model for our own business…and how we approach Client's problems always seeking to challenge the prevailing or conventional wisdom.

The philosophy has created moments in our own history when we decided to go against the grain of our industry. We were the first agency to become financially transparent. We were the first agency to create a micro network to serve global business. We were the first agency to recognise the need for channel planning to be at the heart of all creative development so we created a discipline called Engagement planning.

Engagement planning, not to be confused with media planning, is focused on understanding the consumer journey, bringing clarity to the roles different channels play in the marketing mix, identifying how brands can be built through interaction and participation, and most importantly using disruptive channel thinking to get to bigger ideas that deliver a step change in communication effectiveness.

At BBH, we believe in one central belief; that big, enduring ideas are the key to successful communications that create value for our Clients. It was true in 1982. It is even more true today. And in an increasingly complex and competitive world, it will be truer still tomorrow. So everything we do and all our structures support that single thought.

Latest News

Epic entertainment & Red hot cables: Virgin Media launches new campaign that brings irresistible connected entertainment to life

Virgin Media has today launched a major new campaign that brings to life the unparalleled entertainment that its customers enjoy through superior, ultrafast connectivity. The multi-million pound campaign will run over 14 weeks across TV, online, print and OOH. The campaign launches first on social media, with the TV ad breaking today, Friday 24th March, during Coronation Street and Gogglebox.

The campaign, created by BBH London, celebrates the uniqueness of Virgin Media’s cables and all the great entertainment they are capable of delivering. Fast-paced and actioned packed, it depicts some of entertainment’s most loved genres racing down a gigantic, futuristic fibre cable. Set to the soundtrack of “Misirlou” by Dick Dale & The Del Tones, the film features cameo appearances from Usain Bolt, Iron Lord Hunter from Activision’s Destiny game, Southampton FC and Donatello from Nickelodeon’s Teenage Mutant Ninja Turtles. They’re racing to be first into our homes and onto our screens, because if entertainment could choose how it was delivered, it would choose Virgin Fibre.

Kerris Bright, Chief Marketing Officer at Virgin Media said: “Red hot is our north star for judging creativity and our new campaign delivers this in spades. If entertainment could choose its fibre – it would choose Virgin’s. And to make things simple we are calling our offer Virgin Fibre. Our campaign coincides with the launch of VIVID 300 – our top speed – and the refreshment of our bundles, so that now our entry speed will be VIVID 100 – we start where our competition stops. “The power of our proposition is that we bring connectivity and entertainment together in an irresistible way – and the best entertainment needs awesome connectivity – stream together, download in HD, on-line gaming, - whatever your chosen entertainment you need a fast connection.” The campaign is based on the insight that, due to its unrivalled fibre and Wi-Fi connection, Virgin Media is able to deliver a reliable and seamless entertainment experience, direct to the home. The high-energy film aims to remind viewers of this, demonstrating that Virgin Media is the fastest way to connected entertainment. It ends with the line, ‘The best entertainment deserves awesome wi-fi. This is Virgin Fibre’.

Carl Broadhurst, Creative Director at BBH London said: “Virgin Media's state-of-the-art ultrafast cable spends it's life buried underground. We wanted to shine a spotlight on the tech that streams entertainment into your home faster than anyone else. But how do you do a product demo in a 'Red Hot' Virgin way? You get Sam Brown, you build a set of Ben-Hur proportions and fill it with a cast of over 300 characters from the world of entertainment, that's how.” The film was shot by award-winning director Sam Brown, through Rogue. An epic production, it was shot in a bespoke tunnel in Budapest spanning 200ft. It will be accompanied by print, online and social activity, planned and brought by Manning Gottlieb OMD.

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