TitleEpisode 3: 'It has to be tonight'
Agency
Campaign The Beauty Inside
Advertiser Intel Corporation
Brand Toshiba laptop with Intel inside

Want to see all the credits ? this content is for subscribers only

Subscribe and get unlimited access.

Be inspired by the best creative work from around the world.

Business SectorSubscribers Only
LanguageEnglish
Type Web Film

About Pereira & O'Dell

Think like a marketer. Behave like an entertainer. Move like a tech startup.


We believe that we must Think Like A Marketer. This means putting ourselves in your shoes and taking a hard look at the specific business problems being addressed. It is not enough to just solve one communication challenge - we believe our solutions must be anchored much deeper than that. And we know we must Behave Like An Entertainer. We want everything we create to intentionally and joyfully blur the lines between traditional messaging and full-on entertainment. Let's surprise them. Let's delight them. Let's make them laugh, cry, and think. Let's bring them meaningful content that they want; and build a meaningful relationship with them in the process! Finally, we know that we need to Move Like A Tech Startup. The landscape is changing on a constant and continual basis; successful marketers no longer have the luxury of casually-paced planning, ideation, and production. We firmly believe in the tech startup mentality of bold ideation and in-market iteration. They listen to what their users are saying and they aren’t afraid to change. Let's be fast, fearless and fluid. 

Latest News

Pereira & O'Dell wins Best Branded Content for Realtor.com; Best Direction for Skype at One Screen Festival

NEW YORK, February 10, 2016 -- Pereira & O'Dell brings home two awards from last night's One Screen Film Festival held at Sunshine Cinema, a Landmark Theater in New York City. Realtor.com's "Home Buying in Plain English with Elizabeth Banks" wins for Best Branded Content while Skype's "Finding Donut" wins for Best Direction.

One Screen is a short film festival dedicated to uniting the film and advertising worlds on one screen. One Screen is a division of The One Club, which is also responsible for The One Show, a prestigious awards show recognizing

"One Screen is not just about acknowledging the best in short film but also about identifying new trends and new talent," said Jonathan Jirjis, One Screen Producer and Director/Producer of Video at The One Club. the best creative work in advertising, interactive, design and branded entertainment.

About Realtor.com's "The Home-Buying Process in Plain English with Elizabeth Banks"

Realtor.com approached the daunting task of first-time home buying with wit and candor with the help of Elizabeth Banks in the online web series "The Home-Buying Process in Plain English with Elizabeth Banks" (http://www.realtor.com/welcome/learnwithliz/). The five-part web series quite literally explains the home-buying process... in plain English... with Elizabeth Banks, humorously and realistically, describing mortgage lending, inspections and closing the sale in a way that is somehow worth viewing again and again.

Acting as supporting content to the national TV campaign, "Real estate in real time", the short films outperformed industry benchmarks by over 120%. The webisodes alone have been viewed over 3MM since its July 2015 launch and quite easily stand the test of time with the actor's white hot career and the ads appeal to the vast millennial generation as it enters the home-buying market for the first time. [Fun Fact: ads were directed by Wonder Years Fred Savage who is enjoying a resurgence in Fox comedy 'Grinder'].

About Skype's "Finding Donut"

For 25 years, Valeriy Sugrobov has been searching the streets of Moscow for everything from cats and dogs to crocs and hedgehogs — if it’s a pet and it’s lost, he’ll find it (most of the time). Before turning his talents to the field of pet detection, Valeriy had been a police officer in Moscow. With all this experience under his belt, being a pet detective is a job Valeriy not only takes very seriously, but one at which he is incredibly talented.

Skype plays a big role in his investigations. When time is of the essence, Valeriy is able to take a case immediately by interviewing people over Skype as well as file sharing images or necessarily documents for the missing pets. hen a pet is found that’s where Skype proves most effective in Valeriy’s work. He makes a video call over Skype mobile to instantly ID the pet, and in some cases, he needs the owner to call out to the pet to lure them out of hiding places.

Watch "Finding Donut" at https://youtu.be/SLslr3hHchs 

Latest Ads