Campaign Jubilee
Advertiser Times Newspapers Ltd.
Brand The Times

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Date of First Broadcast/Publication Subscribers Only
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Type Print
Executive Creative Director Jo....an B...ey Subscribers Only
Art Director A...ei B....tz Subscribers Only
Account Director W..l Le.....er Subscribers Only
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About CHI&Partners

In 2001 Clemmow Hornby Inge set out to change the rules and create a new model agency founded on producing Big Ideas for Ambitious Brands and then bringing them to life across all media. It worked.

CHI&Partners are now the UK’s leading independent full service agency. We offer fully integrated marketing solutions with a broad, eclectic mix of practitioners who develop media-neutral ideas and execute them in the most appropriate channels. It’s one seamless team of people who are both specialists and generalists - expert in their respective communication disciplines, but fluent in them all. Our specialisms cover everything from advertising to digital to direct to design to point of sale and media buying & planning - all under one roof.

At the heart of our success is a unique process designed to find those Big Ideas. We created it, developed it over time and it now forms the core of the agency and our manifesto for the future. In a nutshell: As people stop watching traditional advertising and start interacting with media, brand communications that fail to get consumer participation are increasingly wasted. This means our clients need big ideas for their brands that are so powerful, so entertaining, or so useful that people won’t skip past – in fact they will pass them on to others. This means understanding new consumer behaviours. It means going beyond engagement – to the facilitation of brand participation. To achieve this all communications disciplines need to work together, not in silos. The consumer is our partner, not our target. Instead of ‘advertising in’, it needs to be ‘product out’ – getting consumer participation with the brand at all touchpoints, and almost certainly these days putting digital at the heart of the communication. This is how we work at CHI&Partners. We don’t just advertise our clients’ brands – we get them talked about and interacted with - unleashing the power of participation.

Latest News


CHI wins Royal National Institute of Blind People pitch

CHI&Partners has been appointed as the creative agency partner for RNIB (The Royal National Institute of Blind People) following a competitive pitch. 

CHI&Partners will begin working with the charity immediately to create a galvanising, contemporary platform for the RNIB brand that resonates with customers, donors and internal audiences – aiming to grow revenues and transform customer engagement for the brand.

The agency was selected following a competitive pitch. The appointment follows a series of wins for CHI&Partners at the end of last year, including picking up the global accounts for McVitie’s and Godiva and embarking on an entrepreneurial creative partnership with craft lager brewer Freedom Brewery, as well as parent company The&Partnership’s £240m pan-European Toyota win in November.

Sarah Golding, Chief Executive Officer of CHI&Partners, said: “RNIB is an incredible organisation which for almost 150 years has been removing barriers for blind and partially sighted people, empowering them to live more fulfilling and independent lives. We’re excited to begin working with them on a bold creative strategy that will genuinely change attitudes and transform lives, building on RNIB’s history and working towards a positive future for everyone affected by sight loss.”

Deborah Auty, Group Head of Marketing and Communications at RNIB, said: “CHI&Partners impressed us with their track record for creating truly game-changing work for their clients across all channels. More than half of all sight loss is preventable and we’re confident they are the right agency to engage more people in the conversation about eye health and the issues affecting blind people than ever before.”

RNIB has been supporting people with sight loss since 1868, and today supports almost 

2 million people across the UK. The organisation received a Royal Charter in 1948, and enjoys the patronage of HRM Queen Elizabeth II. In 2009, RNIB joined forces with Action for Blind People and Cardiff Institute for the Blind, in a strategic partnership guiding and supporting more than 700 charities nationwide.




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