Title "Steve's New Pilot"
Agency RPA
Campaign Happy Honda Days 2012
Advertiser American Honda Motor Co., Inc.
Brand Honda

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Date of First Broadcast/PublicationSubscribers Only
ProductSubscribers Only
Business SectorSubscribers Only
LanguageEnglish
Type Television
MarketSubscribers Only
Production Company M...e Pi....es Subscribers Only
Editing Company ..e R..l T...g, ..s A....es Subscribers Only
Audio Post Production Lime Studios
Telecine ..3 Subscribers Only
Music W...hn M...c Subscribers Only
Creative Director Mr. Curt Johnson
Creative Director A...ia D...er Subscribers Only
Associate Creative Director S...h ..y B...s Subscribers Only
Group Creative Director Mr. Jason Sperling
Chief Creative Officer ..e Ba.....li Subscribers Only
Director F...k T...ro Subscribers Only
Producer Ms. Laura Heflin
Executive Producer G..y Pa....ff Subscribers Only
Executive Producer R....to Fe.....ez Subscribers Only
Executive Producer Mr. Karol Zeno
Executive Producer R...r Zo....ch Subscribers Only
Executive Producer D..g Kl....er Subscribers Only
Agency Producer Mr. Fran Wall
Editor L...e P....ra Subscribers Only
Colorist B..u L..n Subscribers Only
Flame Artist Mr. Moody Glasgow
Mixer D..e W..g Subscribers Only

About RPA

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With one-third of all photos taken by people aged 18–24 being selfies, and more than one million selfies being taken each day1, Honda is introducing a unique trim model to appeal to this key, influential segment. The Honda HR-V SLF, on sale in the U.S. this summer, features 10 selfie cameras throughout the vehicle to capture every moment of the day, in addition to the multi-angle rearview camera which comes standard on all Honda vehicles. The HR-V SLF blends the styling of a coupe, and the space and utility of an SUV in one versatile vehicle and takes its fun-to-drive spirit to another level with the addition of the selfie cameras.

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