Rolf Benz is a luxury furniture designer for which a new kind of catalog has been created: the coffee table book. It is usually a book that is intended to sit on a coffee table or similar surface in an area where guests sit and are entertained in looking through it. But these books have two objectives: they look like and can be used as coffee table and are also a catalog for Rolf Benz pieces of furniture. At first glance, at trade fairs or in stores, it looks like a real coffee table. But if people look closely, they can go through the whole collection of Rolf Benz coffee table
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Title | Coffeetable Book |
Agency |
Serviceplan Group
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Campaign |
Coffeetable Book
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Advertiser |
Rolf Benz AG
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Brand |
Rolf Benz
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Posted | November 2012 |
Business Sector | Subscribers Only |
Story | Subscribers Only |
Media Type |
Case Study
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