TitleThe Sulky Pants
Campaign We All Make The Games
Advertiser McDonald's
Brand McDonald's

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About Leo Burnett London

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DATE: Leo Burnett London has unveiled its debut work for the online gambling

brand Betsson, having won the account in a four-way pitch earlier this year.

The campaign comprises two different 30-second TV executions designed to

show the online betting is no different to spending a bit of money on games and

recognises the playful gene that sometimes rises to the fore and exists within us


The first spot “Estate Agent” shows an estate agent showing prospective buyers

around a house before disappearing and then jumping out on them from a

cupboard. The second, “Rubdown”, features a sportsman getting a post-game

massage before someone changes the music playing in te background from rap

music to something more romantic. The campaign is running in Norway,

Finland, Poland and Sweden.

The campaign was created by Phill Meyler and Dareen Keff and directed by Brad

Lubin through MindsEye. 

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