Title "Inspired"
Agency Grey Group New York
Campaign imageANYWHERE
Advertiser Canon Inc.
Brand Canon

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ProductSubscribers Only
Business SectorSubscribers Only
LanguageEnglish
Type Television
MarketSubscribers Only
Production Company M...on J...el Z...er (...) Subscribers Only
Music B...k I..s M...c Subscribers Only
Sound Design Company Black Iris Music
Editing Company W..k Ed.....al Subscribers Only
Executive Creative Director ..i H...er Subscribers Only
Executive Creative Director Mr. Steve Krauss
Creative Director ..u M..r Subscribers Only
Creative Director D..e Cu.....llo Subscribers Only
Chief Creative Officer Mr. Tor Myhren
Director N....ai F....ig Subscribers Only
Director of Photography L...s Sa....en Subscribers Only
Editor Mr. Neil Smith
Photographer S...n H....nt Subscribers Only
Music H...y ..y Subscribers Only
Sound Designer Henry Boy
Vocal R...el F...an Subscribers Only
Agency Broadcast Producer T...er L....te Subscribers Only
Agency Photography Producer Jen Pugliese
Agency Print Producer D...ie J...e Subscribers Only
Account Team R..k C...to Subscribers Only
Account Team Melinda Hecht
Account Team L....ey Ch......sen Subscribers Only
Account Team Je....er F...z Subscribers Only
Account Team Ms. Floriana Abramovich
Agency Music Producer Z....ry Po.....ff Subscribers Only
Arranger ..b B....to Subscribers Only
Music Creative Director Mr. Daron Hollowell
Music Creative Director Jo....an F...er Subscribers Only
Music Executive Producer J...y Ho.....ll Subscribers Only
Music Producer Ms. Amy Crilly
Music Asst. Producer ..b L...y Subscribers Only

About Grey Group New York

There’s famous and there’s effective. Agencies are usually one or the other, creating a splash for their clients or driving results. At Grey, we believe in making our clients remarkable and rich with work that is both famous and effective. It’s a deep-seated part of our culture throughout our organically grown global network of like-minded leaders who share a strategic process, a vision and a mission: to focus on our clients’ businesses. The result is Famously Effective work since 1917. This differentiates us from all other agencies and is what unites our network philosophically across the globe. 

Latest News

PANDORA JEWELRY WANTS TO SELL YOU MORE THAN A CHARM BRACELET

Grey's Mother's Day ads sell broader range

By Noreen O'Leary | April 29, 2015

Grey New York is debuting its first work for jewelry marketer Pandora in a Mother's Day effort that encourages consumers to think beyond the brand's signature charm bracelets.

"The Art of You" campaign, which replaces the previous "Unforgettable Moments" pitch, showcases the company's range of rings, earrings and necklaces. While Pandora's popular charm bracelets are on display in the ads, there is also new visual emphasis on the company's other sterling silver designs.

"Pandora has deep ties to charm bracelets that memorialize times and people," explained Grey ecd Caitlin Ewing. "What's new here is we're taking that heritage and bringing it into the future, where it's also about self expression, 'the art of you.'"

The WPP agency won the business in January after a review involving corporate siblings Young & Rubicam and JWT.

Copenhagen-based Pandora has generated buzz in recent weeks with a pre-Mother's Day video from Denmark's Malling Publications that's become a viral hit: With very little jewelry in sight, blindfolded children are asked to use their sense of touch to pick their moms out of a lineup.

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