Title "Launch of the Volvo FH Truck"
Agency Forsman & Bodenfors
Production Company Smuggler
Post Production Absolute Post
Campaign Volvo FH Launch
Advertiser Volvo
Brand Volvo

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ProductSubscribers Only
Business SectorSubscribers Only
LanguageEnglish
Type Case Study
Sound Design Company F....ry Subscribers Only
Music Company / Composer ..e R...r M..l Subscribers Only
Art Director Mr. Anders Eklind
Art Director S...ia Li....lm Subscribers Only
Copywriter M...in Ri.....st Subscribers Only
Copywriter Mr. Björn Engström
Director H...y A..x R...n Subscribers Only
Account Manager B...ta Ma....rg Subscribers Only
Account Manager Ms. Alison Arnold
Account Manager J...y Ed.....son Subscribers Only
Account Manager H...an S....os Subscribers Only
Account Manager Ms. Helena Strandlund Selander
Advertising Manager ..f No.....st Subscribers Only

About Forsman & Bodenfors

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Advertising is supposed to reach everyone. No matter where you live, how much you earn, what you enjoy doing, or where you come from. But the people who work in advertising are not from particularly diverse backgrounds. The Swedish advertising industry is simply too homogeneous and lacks people with genuinely different experiences and perspectives.

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